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图书 国际商务英语(高等学校应用型特色规划教材)
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以往商务英语教材中电报、电传占较大篇幅,现在电报电传已淘汰不用,故本书删除了电报电传的内容,增加了电邮、传真、电子邮件、电子商务、电子数据交换等篇幅。另外,本书按照外贸业务中涉及的各个主要环节的先后顺序来编排各个专题和章节,内容实用、全面。书后还附有各个章节的练习答案、外贸英语口语试题以及外贸英语试题,可供学生自我测试和学习。

本书可供外贸专业的学生使用,也可供外贸、经贸实务工作者及自学人员参考。

目录

Chapter 1 Basic Knowledge of Business Letter Writing商务书信写作基础知识

 Ⅰ. The Aim of Learning International Business English

 Ⅱ. The Keys of Learning Good Business English

 Ⅲ. The Thirteen Trade Terms in International Trade

 Ⅳ. Structure of Business Letters

 Ⅴ. The Ways of Using the Writing Parts and Their Standardized Designs International Laser Machines

Chapter 2 Business Writing and Envelope Addressing商务书信和书写信封

 Ⅰ. The Seven Principles of Writing English Business Letters

 Ⅱ. The Styles of Business Letters

 Ⅲ. Ways of Envelope addressing and Their Standardized Designs

 Ⅳ. The styles of Envelope Addressing

Chapter 3 Establishing Business Relations建立业务关系

 Ⅰ. The Origin of Establishing Business Relations

 Ⅱ. The Channels of Establishing Business Relations

 Ⅲ. Learning Some Situations before communicating with the Customers

 Ⅳ. Letter Examples

Chapter 4 Inquiry, Quotation and Counter-offer询盘、报盘及还盘

 Ⅰ. Inquiry………

 Ⅱ. Offer………………

 Ⅲ. Non-firm Offer

 Ⅳ. Counter-offer

 Ⅴ. Declining the Counter-offer

Chapter 5 Placing Orders订货

 Ⅰ. The General Procedures of Transaction Negotiatings

 Ⅱ. The Writing and the Requirements of the Ordering Letter

 Ⅲ. Examples………

Chapter 6 Letter of Credit信用证

 Ⅰ. The Function of Letter of Credit

 Ⅱ. The Procedures of Payment Effecting by L/C

 Ⅲ. Some Main Contents of L/C

 Ⅳ. The Classification and the Kinds of L/C s

 Ⅴ. The L/C Checking

 Ⅵ. Granting Amendment to L/C

 Ⅶ. Requesting Extension of L/C

 Ⅷ. L/C Checking and L/C Amending

Chapter 7 Shipment 装运

 Ⅰ. International Goods Transportation and Goods Shipment

 Ⅱ. Kinds of Transportation in International Trade

 Ⅲ. Urging the Delivery of the Goods

 Ⅳ. Shipping Advice

 Ⅴ. Booking Necessary Shipping Space in Advance

 Ⅵ. Shipment Packing and Shipping Marking

 Ⅶ. Non-delivery of the Metal Box Containing Tool Kit and Accessaries

Chapter 8 Payment Effecting付款

 Ⅰ. The Ways of Payments

 Ⅱ. Urging Shipment

 Ⅲ. Asking for Cash Payment

 Ⅳ. Accepting the Installment Payments

 Ⅴ. Negotiating Payment Documents

 Ⅵ. Asking for Deferring Payment

 Ⅶ. Some Deformations of FOB and CIF Terms

Chapter 9 Insurance保险

 Ⅰ. Cargo Insurance for Ocean Marine Transportation

 Ⅱ. General Additional Insurance

 Ⅲ. Special Additional Insurance

 Ⅳ. Inquiring about Insurance Information

 Ⅴ. Answering to the Inquiry about Insurance Information

 Ⅵ. Offering Insurance Coverage

 Ⅶ. Claiming on Poor Quality

 Ⅷ. Settling the Claim

Chapter 10 International Tendering国际招标

 Ⅰ.The Processes of Tendering

 Ⅱ.The Ways of Tendering

 Ⅲ. Calling for Tenders

 Ⅳ. Sending the Application for Bidding

 Ⅴ. Accepting the Tender

 Ⅵ. Letter of Guarantee for Bid Bond

 Ⅶ. Qualification Document

Chapter 11 Invitation 邀请函

 Ⅰ. Informing the Visiting Intention

 Ⅱ. Sending the Invitation Letter

 Ⅲ. Sending the Delegation Composition List

 Ⅳ. Itineraries and Programs

 Ⅴ. Invitation Card

Chapter 12 Resume and Job-application Form简历与求职表

 Ⅰ. Resumes and Job-application Letters

 Ⅱ. A Resume Written in Items

 Ⅲ. Hunting for a Provisional Job

 Ⅳ. Hunting for a New Job

Chapter 13 E-mail,Fax,E-commerce and EDI电子邮件、传真、电子商务及电子数据交换

 Ⅰ. E-mail………

 Ⅱ. Fax………………

 Ⅲ. E-commerce and EDI

Chapter 14 Specimens of Documents in International Trade外贸单证

 Ⅰ. The Kinds of Foreign Trade Documents

 Ⅱ. The Document Making

 Ⅲ. Bill of Lading

 Ⅳ. Insurance Policy (Certificate)

 Ⅴ. Draft(Bill of Exchange)

 Ⅵ. Certificate of Origin

 Ⅶ. Shipper Note

 Ⅷ. Invoice……

 Ⅸ. Packing List

 Ⅹ. Commercial Invoice

Chapter 15 Contract合同

 Ⅰ. The Concept of Contract

 Ⅱ. The Contents of the Contract

 Ⅲ. The Requirements of Working out the Contracts and the Styles and Characteristics of Contract Language

 Ⅳ. The Main Kinds of Contracts

 Ⅴ. Kinds of Standard Contracts

 Ⅵ. Preparing and Filling out the English Sales Contracts

 Ⅶ. Contract for Processing with Supplied Materials and Assembling with Supplied Parts

 Ⅷ. Compensation Trade Contract

 Ⅸ. Exclusive Agency Agreement

 Ⅹ. Joint Venture Contract

附录1 2000年外贸英语口语试题

附录2 2001年外贸英语口语试题

附录3 2002年外贸英语试题

附录4 2000年外销员从业资格外经贸英语试题

附录5 2001年外销员从业资格外经贸英语试题

附录6 商务英语汉译英强化训练400题

Keys to the Exercises 练习答案

标签
缩略图
书名 国际商务英语(高等学校应用型特色规划教材)
副书名
原作名
作者 火树钰
译者
编者
绘者
出版社 清华大学出版社
商品编码(ISBN) 9787302189404
开本 16开
页数 346
版次 2
装订 平装
字数 537
出版时间 2009-01-01
首版时间 2009-01-01
印刷时间 2009-01-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-大中专教材-成人教育
图书小类
重量 0.544
CIP核字
中图分类号 H31
丛书名
印张 22.25
印次 1
出版地 北京
260
185
12
整理
媒质 图书
用纸 普通纸
是否注音
影印版本 原版
出版商国别 CN
是否套装 单册
著作权合同登记号
版权提供者
定价
印数 4000
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