本教材是工业设计、艺术设计及设计类相关专业的必修课教材，是在大学公共英语课程的基础上结合学生所学专业而编写的。其目的在于提高学生专业书籍及论文的阅读和写作能力，进一步提高学生的英语水平。

本教材共分12个单元，每单元分为三部分。Part 1为学术性课文，Part 2为阅读理解，Part 3则作为知识扩展部分。

本教材可作为工业设计、艺术设计及设计类相关专业学生的教科书，也可作为设计类从业人员、研究生的参考用书。

Unit 1 Part 1 Text

 Procedures of Modern Industrial Design

 Part 2 Reading Comprehension

 1．COLOR THAT PERSUADES 

 2．CUBISM 

 3．BALANCE

 Part 3 Knowledge Expansion

 Still Life with Chair 

Unit 2 Part 1 Text

 Color Value and Hue

 Part 2 Reading Comprehension

 1．WHAT IS ERGONOMICS?

 2．USER FRIENDLY DESIGN

 3．EXPRESSION OF DESIGN

 Part 3 Knowledge Expansion

 Portfolio Preparation Tips and Suggestions

Unit 3 Part 1 Text Form

 Part 2 Reading Comprehension

 1．WHAT IS BLUETOOTH

 2．THE RELATIONSHIP BETWEEN STYLE AND ENGINEERING 

 3．COLOR

 Part 3 Knowledge Expansion

 Top 10 Tools for Artists and Designers 

Unit 4 Part 1 Text

 Designing and Marketing

 Part 2 Reading Comprehension

 1．BALANCE AND PROPORTION

 2．THE HOISTING ROPE COILING SYSTEM

 3．PRINCIPLES OF MODERN DESIGN

 Part 3 Knowledge Expansion

 Interview with Ivan Chermayeff

Unit 5 Part 1 Text Style

 Part 2 Reading COmprehension

 1．PLANTING A LEGACY 

 2．PORTRAITS

 3．VALUE

 Part 3 Knowledge Expansion

 How Do You Design a Price Conscious Kettle?

Unit 6 Part 1 Text

 Speaking Digitalian

 Part 2 Reading Comprehension

 1．PHOTOGRAPHY AND ART 

 2．NEW DESIGN CONCEPTS

 3．TEXTURE

 Part 3 Knowledge Expansion

 FAQ on the Playboy Logo

Unit 7 Part 1 Text Shape

 Part 2 Reading C0mprehension

 1．SANDRO BOTTICELLl

 2．LUST FOR LIFE 

 3．RETHINKING POSTCARDS

 Part 3 Knowledge Expansion

 High Chaparral from Home

Unit 8 Part 1 Text

 The Visual Design of Web 2．0

 Part 2 Reading Comprehension

 1．RAYMOND LOEWY AND HIS DESIGNS

 2．TRADITIONAL DESIGN 

 3．LINE

 Part 3 Knowledge Expansion

 Design Evolution from Commercial Design

Unit 9 Part 1 Text

 Design and Culture：Developing a Nations Brand with

 Design Management 

 Part 2 Reading Comprehension

 1．ELEMENTS OF DESIGN 

 2．3D ANIMATION 

 3．EXPRESSIONISM

 Part 3 Knowledge Expansion

 Robert“Buck”Brown：1936-2007

Unit 10 Part 1 Text

 Interview with a 3D Artist 

 Part 2 Reading Comprehension

 1．MULTIMEDIA

 2．ART NOUVEAU

 3．FEATURES OF MODERN INDUSTRIAL DESIGN 

 Part 3 Knowledge Expansion

 Advertisement

Unit 11 Part 1 Text

 William Morris and Art & Crafts Style 

 Part 2 Reading Comprehension

 1．BAUHAUS 

 2．CALIFORNIA—THE DESIGN BRAIN COLLECTION

 3．DECOTECH DESIGNER SOFTWARE 

 Part 3 Knowledge Expansion

 Art and Design Courses

Unit 12 Part 1 Text

 Basic Principles of Landscape Design

 Part 2 Reading Comprehension

 1．FINE ARTS

 2．PAINTING HOUSE

 3．THE STORY OF PHOTOSHOP

 Part 3 Knowledge Expansion

 The Upside Downs

附录1 参考译文

 第1单元 现代工业设计的程序

 第2单元 色彩、明暗和色调

 第3单元 形式

 第4单元 设计与市场

 第5单元 样式

 第6单元 用数码语言说话

 第7单元 形状

 第8单元 Web 2．0的视觉设计

 第9单元 设计与文化：通过设计管理发展民族品牌

 第10单元 对三维艺术家的采访

 第11单元 威廉莫里斯和工艺美术风格

 第12单元 景观设计基本原则

附录2 设计艺术专业相关词汇

参考文献