英语语言基础在商务英语教学中的重要地位和作用是显而易见的。在经济全球化浪潮的冲击下，各种涉外工作对外语人才特别是商务英语人才的要求越来越高。本教程以高等职业技术学院、独立本科院校商务英语专业学生入学水平的中等程度为起点，在学完本教程后，力争做到：中上等水平的学生在英语语言知识和语言的实际运用能力方面，可以达到商务英语中高级、高等学校英语专业第四级结束时的水平，能够从事一般商务英语工作；中等水平的学生能够达到商务英语中级、大学英语六级水平，能够从事使用英语的相关商务工作。

Acknowledgement

Bookmap

Unit 1

  Text A Spotlight on Copenhagen

 Language in Use

 Text B Lenovo Steps Out Onto Global Stage

Unit 2

  Text A A Coke and a Smile

 Language in Use

 Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales

Unit 3

  Text A The Rich Man and the Poor Man

 Language in Use

 Text B Look up!Big Bucks in Billboards 

Unit 4

  Text A The Power of a Blue Box

 Language in Use

 Text B China’S Commercial Ties with EU

Unit 5

  Text A The Value of Time

 Language in Use

 Text B How Could Huawei Realize Its Great Leap Forward?

Unit 6

 Text A Delight

 Language in Use

 Text B How to Organize Your Business

Unit 7

 Text A Only Children：Finding the Middle Ground Between

 Lonely and Lionized

 Language in Use。

 Text B Planning a Positive Cash Flow

Unit 8

 Text A British Pub Culture

 Language in Use

 Text B Competitive Strategy and Change Management

Unit 9

 Text A Home

 Language in Use

 Text B Three-point Turn———Hyundai in America

Unit 10

 Text A My Bank Account

 Language in Use

 Text B Lessons from the Enron Scandal 

Unit 11

 Text A Leave Your Hat On．but Lose the Jeans

 Language in Use

 Text B The Internet Changes Rules of Game

Unit 12

 Text A One Man Talking

 Language in Use

 Text B Franchising Pros and Cons~Is Franchising Right for You?

Unit 13

 Text A Heard on the Street

 Language in Use

 Text B Creating a High Performance Culture——Breathe in and out

Unit 14

 Text A I Know Why the Caged Bird Sings

 Language in Use

 Text B The Culture of Collaboration：Building Bridges for Success

Unit 15

 Text A Flowers in the Sky

 Language in Use

 Text B The Truth Behind the Tagline of KFC

Unit 16

 Text A Black Horse

 Language in Use

 Text B What is“Lean”about Product Development?

Appendix