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图书 当代商务英语阅读教程(2学生用书高职高专十一五规划教材)
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本教材借鉴国外已经很流行的以话题为基础的英语教学,不同的专业可以选择不同的话题,教师可以从实际出发,根据需求确定以话题为基础的英语教学的内容,可以不断充实某个专业的以话题为基础的内容英语教学,还可以不断补充新内容,以及不断听取学生意见改进教学内容、更新话题。

本教材分(1)(2)两册,每册16个单元,本册第(2)册,书中在编排上尝试适合于以话题为基础的内容英语教学模式,每个大单元分为4个片段和2个链接:“文化链接”和“相关链接”。每个片段在内容上可以独立存在,它与其它片段在话题内容上有关联,有一定系统性;”链接”涉及了与话题有关的背景材料,当中有人文因素较强的故事性的文体可供阅读。

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本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,并由外籍商务英语专家审定把关。本教材有以下特点:

起点、难度适当,符合高职学生特点

注重语言基本功,强化听说读写译技能训练

富有时代特色,商务与语言有机衔接

重在培养职业能力,适应商务职场需要

配有光盘、多媒体课件及网站,方便课余巩固。

目录

Unit 1 汽车与交通

  Topic-based Content:Automobiles and Transportation

  Topic Readin9:Extracts of Automobiles and Transportation

  Extract 1:Automobile Industry

  [相关链接] Related Link:Brands of Cars

  Extract 2:Traffic Congestion and Its Solution

  [文化链接] Culture Link:Carpool/Vanpool

  Extract 3:China'S Drive for Local Car Brands

  Extract 4:China Starts Driving in Style

  [文化链接] Culture Link:Driving Through

  [实例链接] Link to Authentic Document:Car Exchange Agreement

Unit 2 “租”出好生意

  Topic-based Content:Leasing

  Topic Readin9:Extracts of Leasing

  Extract 1:How to Choose an Equipment Leasing Company

  Extract 2:Equipment Leasing

  [实例链接] Link to Authentic Document:Rental Agreement

  Extract 3:Leasing Advantages

  [相关链接] Related Link:租约小知识

  Extract 4:How Do I Buy My Car at the End of the Lease?

  [实例链接] Link to Authentic Document:LEASE

Unit 3 观光“财道”

  Topic-based Content:Tourism

  Topic Readin9:Extracts of Tourism

  Extract 1:Tourist Industry

  Extract 2:Planning Your Trip

  [文化链接] Culture Link:To Be Time Travelers

  [相关链接] Related Link:China to Become the Second Largest Tourism Economy with in the Decade

  Extract 3:Safety and Security Warning

  Extract 4:Cultural Tourism

  [实例链接] Link to Authentic Document·A Tourist Promotional Letter

Unit 4 商贸经典路——丝绸之路

  Topic-based Content:Silk Route

  Topic Readin9:Extracts of Silk Route

  Extract 1:The Story and Its Significance

  Extract 2:Foreign Influence

  [相关链接] Related Link:The Region of the Silk Route

  Extract 3:Marco Polo on the Silk Route

  Extract 4:Living In Silk:Chinese Textiles through 5,000 Years

  [文化链接] Culture Link:Digital Silk Road

Unit 5 创意掘金

  Topic-based Content:Creative Industry

  Topic Readin9:Extracts of Creative Industry

  Extract 1:Definition and Boundaries of Creative Industry

  Extract 2:Significance of Creative Industry

  [文化链接] Culture Link:The Best Product Design of 2006

  Extract 3:Creative Industry in the Wodd

  Extract 4:Creative Industry in UK

  [相关链接] Related Link:An 0仟1cla]Measure of Innovation

Unit 6 服务至上&休闲招财

  Topic-based Content:Service&Leisure Industry

  Topic Readin9:Extracts of Service&Leisure Industry

  Extract 1:Leisure Industry

  Extract 2:Services

  [文化链接] Culture Link:The Forgotten Pioneer of Corporate Design

  Extract 3:Service Industries

  Extract 4:Leisure Society

  [相关链接] Related Link:Public Utilities

Unit 7 商界谈吃

  Topic-based Content:Eating Culture

  Topic Reading:Extracts of Eating Culture

  Extract 1:Eating Culture

  Extract 2:Eating Disorders & Body Image

  [文化链接] Culture Link:The Art of Eating

  Extract 3:Cultural Diversity:Eating in America

  Extract 4:A Chinese Banquet

  [文化链接] Culture Link:Why Are You Overweight?

Unit 8 期中复习

  Topic-based Content:A Review of the Content from Unit 1 to 7

  Topic Reading:Extracts of E-Commerce

  Extract 1:Nokia's Do-Everything Phone

  Extract 2:E-Shopping Hits New Highs in Britain

  Extract 3:The $4, 017 Hair Dryer

  [阅读链接] Link to Reading Attack Skill

Unit 9 商界英雄记

  Topic-based Content:Corporations and the Entrepreneurs

  Topic Reading:Extracts of Corporations and the Entrepreneurs

  Extract 1:Corporations and Entrepreneurs

  Extract 2:Large Corporations

  [相关链接] Related Link:Multinational Corporation

  Extract 3:How Companies Go International

  Extract 4:Women Entrepreneurs and Risk

  [相关链接] Related Link:Lenovo

  [阅读链接] Link to Reading Attack Skill

Unit 10 企业及其系统

  Topic-based Content:Business and Its Components

  Topic Reading:Extracts of Business and Its Components

  Extract 1:Business Administration

  Extract 2:Businesses Components

  [相关链接] Related Link:Business Education

  Extract 3:Management Information Systems (MIS)

  Extract 4:Office System

  [文化链接] Culture Link:From Business Owner to Business Leader

Unit 11 管理科学管窥

  Topic-based Content:Management

  Topic Reading:Extracts of Management

  Extract 1:Defining Management

  Extrat 2:Management Functions

  [文化链接] Culture Link:Managers Must Learn “Change Hats”

  Extract 3:Efficiency and Effectiveness

  Extract 4:Excellence in Management

  [相关链接] Related Link:About Kodak

  [阅读链接] Link to Reading Attack Skill

Unit 12 聚焦企业文化

  Topic-based Content:Organizational Culture

  Topic Reading:Extracts of Organizational Culture

  Extract 1:Organizational Culture

  Extract 2:Shared Things

  [相关链接] Related Link:Some Characteristics of Culture

  Extract 3:Organizational Culture Changes

  Extract 4:Organizational Culture and Leadership

  [文化链接] Culture Link:Symbols in Organizational Culture

Unit 13 “交往”手段制胜

  Topic-based Content:Communication

  Topic Reading:Extracts of Communication

  Extract 1:Media and Communications

  Extract 2:The Importance of Communication

  [文化链接] Culture Link:Some Selected Extracts

  Extract 3:Communication and Advanced Information Technology

  Extract 4:Information Superhighway in the US

  [相关链接] Related Link:Some Extracts about Development History of Communication

Unit 14 兼并浪潮

  Topic-based Content:Mergers and Their Influence on Organizational Culture

  Topic Reading:Extracts of Mergers and Organizational Culture

  Extract 1:Mergers

  Extract 2:Examples of Actions that May Help in a Merger Process

  [相关链接] Related Link:Recent World's Top Corporate Mergers

  Extract 3:Mergers and Organizational Culture

  Extract 4:Possible Objectives of the Merger Process

  [文化链接] Culture Link:Elegant Use of Symbol

Unit 15 证券英语趣谈

  Topic-based Content:Securities English

  Topic Reading:Extracts of Securities Industry

  Extract 1:Stock Business

  Extract 2:Buying and Selling

  [文化链接] Culture Link:The Old Lady and the Salami Slicer

  [相关链接] Related Link:A History of Stock Exchanges

  Extract 3:Stock Exchanges in United States

  Extract 4:Stock Indexes

  [文化链接] Culture Link:Dow Jones History

  [实例链接] Link to Authentic Document:Listing Agreement

  [相关链接] Related Link:Dow Jones Average

Unit 16 期末复习

  Topic-based Content:A Review of the Content from Unit 9 to Unit 15

  Topic Reading:Extracts of Climate Change and Economic Development

  Extract 1:“The Day After Tomorrow” and Abrupt Climate Change

  Extract 2:A Report of Abrupt Climate Change

  Extract 3:Executive Summary of the Report

  Extract 4:Climate Exchange

  [相关链接] Related Link:Impacts of Climate Change on Washington's Economy

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书名 当代商务英语阅读教程(2学生用书高职高专十一五规划教材)
副书名
原作名
作者 井升华
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出版社 华东师范大学出版社
商品编码(ISBN) 9787561758229
开本 16开
页数 333
版次 1
装订 平装
字数 411
出版时间 2008-03-01
首版时间 2008-03-01
印刷时间 2008-03-01
正文语种
读者对象 青年(14-20岁),研究人员,普通成人
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发行范围 公开发行
发行模式 实体书
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图书大类 教育考试-大中专教材-成人教育
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重量 0.608
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中图分类号 H319.4
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印张 21.5
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出版地 上海
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出版商国别 CN
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印数 5100
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