本教材旨在帮助广大大专院校相关专业的学生以及从事国际贸易的人士了解并掌握有关国际贸易方面的一些基本理论和实际知识，提高他们在国际经贸交往活动中的见识与能力。本教材共分八个单元，主要内容有：国际贸易概论、国际贸易理论、经济一体化、跨国公司、国际贸易政策措施、国际营销、关税及贸易总协定和世贸组织、中国外贸体制变革及发展等部分。为了便于教学或自学，我们对词汇和一些知识难点和要点作了较为详细的介绍，并附有中英文对照，每课课文后面还附有大量练习和补充阅读材料，以供选用。

本书采用双语形式，旨在帮助大专院校相关专业的学生以及从事国际贸易的人士了解并掌握有关国际贸易方面的一些基本理论和实际知识，提高他们在国际经贸交往活动中的见识与能力。

本书共分八个单元，主要内容有：国际贸易概论、国际贸易理论、经济一体化、多国公司，国际贸易政策措施、国际营销、关税及贸易总协定和世贸组织、中国外贸体制变革及发展等部分。

为了便于教学或自学，每章后面还附有大量练习和补充阅读材料，以及词汇、注释的中英文对照。此外，我们在书的最后编写了总词汇以及各章练习答案，方便读者自学、查阅。

Unit One An Overview of International Business

 Ⅰ An Introduction to International Business

1. Definitions

2. Why Nations Trade?

 Ⅱ History of International Trade

 Ⅲ Protection or Free Trade?

 Ⅳ MNCs and Globalization

1. Global Exchange

2. Have a Break

 Ⅴ Effects of Technology on International Business

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Two Theories of International Business

Ⅰ The Age of Mercantilism

Ⅱ The Theory of Absolute Advantage

Ⅲ The Theory of Comparative Advantage

Ⅳ The Factor Proportions Trade Theory

Ⅴ The Leontief Paradox

Ⅵ The Product Cycle Theory

Protectionism

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Three Economic Integration

 Ⅰ Levels of Economic Integration

1. Preferential Trade Arrangement (PTA)

2. The Free Trade Area(FTA)

3. The Customs Union

4. The Common Market

5. The Economic Union

6. Monetary Union

 Ⅱ European Integration

 Ⅲ North American Economic Integration

 Ⅳ Integration in Asia

1. ASEAN Free Trade Area(AFTA)

2. The ASEAN Plus Three (APT)

3. Asia-Pacific Economic Cooperation(APEC)

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Four Multinational Corporations

 Ⅰ The Multinational Corporate Phenomenon

1. Definitions of the Multinational Corporation

2. Why Do We Have Multinational Corporations?

3. The Most Powerful Institution in the World Today

 Ⅱ Foreign Direct Investment(FDI)

1. Definitions

2. Impacts of FDI

3. Major Types of FDI

 Ⅲ Technology Transfer

1. Introduction

2. Modes of Technology Transfer

 Ⅳ Market Entry Modes of Multinational Corporations

1. International Joint Ventures (IJVs)

2. Fully Owned Subsidiaries

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Five Instruments of Trade Policy

 Ⅰ Tariffs

1. Specific Tariff

2. Ad Valorem Tariff

3. Compound Tariff

 Ⅱ Quotas

 Ⅲ Embargoes

 Ⅳ Exchange Controls

 Ⅴ Product Standards

 Ⅵ Anti-dumping

1. Anti-dumping

2. Anti-dumping, Safeguards, Countervailing Duties ...

3. WTO -- Doha Development Round

 Ⅶ Subsidies

1. Export Subsidies

2. WTO Rules on Subsidies

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Six International Marketing

 Ⅰ  Marketing Research

 Ⅱ Segmentation

 Ⅲ Marketing Objectives and Strategy

1. Marketing Objectives

2. Marketing Strategy

 Ⅳ Marketing Mix

1. Product

2. Price

3. Place (Distribution)

4. Promotion

 Ⅴ Product Life Cycle

1. Introduction Stage

2. Growth Stage

3. Maturity Stage

4. Decline Stage

Vocabulary

  Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Seven GATT and WTO

 Ⅰ GATT

1. A Brief History of GATT

2. The Goal of GATT

3. GATT 1994: Structure

4. The Principles of GATT

 Ⅱ WTO

1. A Brief History of WTO

2. The Function of WTO

3. The Principles of WTO

4. China's Accession

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Unit Eight Market Transition and Development in China

 Ⅰ Market Transition

 Ⅱ Development with Its Major Trading Partners

1. Trade with the European Union(EU)

2. Trade with the USA

3. Trade with Southeast Asia

 Ⅲ The Impact of Globalization on Chinese Economy

1. The Impact on the World Economy

2. The Impact on the Chinese Economy

Vocabulary

Notes

Related Terms

Post-reading Activities

Supplementary Reading

Appendix Ⅰ Vocabulary

Appendix Ⅱ Key to the Exercises