本书编写融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。书中体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。

本书读者对象为MBA、EMBA、MPA学员，及企业管理专业人员、从事商务或管理人员等。

本书编写体现实用性和针对性原则，以及自主学习与协作学习相结合的原则。融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。

本书体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。

Unit 1 Management

 Part One Warm-up

 Part Two Reading 1 Managing Oneself

 Reading 2 A Brief History of Management

 Quiz Effective Management

 Part Three Exercises

 Part Four Case Study 1 Bill Gates and Microsoft

 Case Study 2 The Expansion of Blue Streak

 Part Five Skills-building

Unit 2 Organizational Behavior

 Part One Warm-up

 Part Two Reading 1 Introduction to Organizational Behavior

 Reading 2 Contemporary Theories of Motivation

 Self-assessment

 Part ThFee Exercises

 Part Four Case Study 1 Nestl6’S CEO on Managing Change

 Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca

 Part Five Self-assessment

Unit 3 Marketing Management

 Part One Warm-up

 Part Two Reading 1 A Framework for Marketing Management

 Reading 2 Strategic Planning and Marketing Management

 Quiz

 Part Three Exercises

 Part Four Case Study 1 Develop a Marketing Plan

 Case Study 2 Marketing Spotlight-GE

 Part Five Practical Quiz

Unit 4 Human Resources Management

 Part One Warm-up

 Part Two Reading 1 Tomorrow’S HR Today

 Reading 2 Career Development

 Quiz

 Part Three Exercises

 Part Four Case Study 1 Virtual Teamwork at IBM

 Case Study 2 Managers and HR Professionals at Sands Corporation：

 Friends or Foes?

 Part Five Skills-assessment

Unit 5 Strategic Management

 Part One Warm-up

 Part Two Reading 1 What is Strategy and Why is it Important

 Reading 2 Strategy Formulation：Situation Analysis And Business Strategy

 Quiz

 Part Three Exercises

 Part Four Case Study 1 Basic Concepts of Strategic Management

 Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models

 Part Five Skills-building

Unit 6 Corporate Culture

 Part One Warm-up

 Part Two Reading 1 Building a Corporate Culture That Promotes Good

 Strategy Execution

 Quiz for Culture

 Reading 2 The International Business Context-Cultural Views

 Toward Management and Managers

 Part Three Exercises

 Part Four Case Study 1 Southwest Airlines’Team Culture

 Case Study 2 Daimler-Chrysler's Diverse Cultures

 Part Five Developing Competencies

Unit 7 Business Communication

 Part One Warm-up

 Part Two Reading、1 Understanding Business Communication

 Listening Skills：Self-assessment

 Reading 2 Oral Presentation

 Self-assessment

 Part Three Exercises

 Part Four Case Study 1 Facing a Communication Dilemma at Hallmark

 Case Study 2 The Key to Giving Speeches

 Part Five Quiz

Unit 8 Economic Globalization

 Part One Warm-up

 Part Two Reading 1 Globality

 Reading 2 Globalization：The Debate

 Quiz

 Part Three Exercises

 Part Four Case Study 1 Wal-Mart and International EDI

 Case Study 2 Cuhural Effects of Economic Globalization

 Part Five Quiz

Unit 9 Managerial Economics

 Part One Warm-up

 Part Two Reading 1 Managefi Economics

 Reading 2 Demand Forecasting

 Quiz

 Part Three Exercises

 Part Four Case Study 1 Maximize Profit of Maximize Market Share?

 Case Study 2 Constained Maximization in the Toy Business and

 Why Ffisbees are Called Ffisbees．

 Part Five Quiz

Unit 10 Ecommerce

 Part One Warm-up

 Part Two Reading 1 Ecommerce Overview of Electronic Commerce

 Reading 2 E-Grocers Check out

 Mini-quiz The Basics of Ecommerce

 Part Three Exercises

 Part Four Case Study 1 Value Chain Management Using Ecommerce

 Case Study 2 Starwave

 Part Five Terminology Quiz

Keys to Exercises