本书系统而又全面地介绍了电子商务的基础知识，对其中关键的电子商务术语均给出了注释，针对性、时效性强，注重理论与实际应用相结合。对引导学生和读者积极参加实践活动，将本书的知识转化为一种谋生的手段有极大的帮助和参考价值。

本书是一本为高等院校、高职高专电了商务专业英语教学而编写的教材。重点介绍电了商务的概念和分类、网络营销、电了支付、在线物流和电了政府等基础知识，此外还介绍了电了商务英语写作技巧等相关知识。

本书具有选材新颖、原文风格、循序渐进、通俗易懂、图文并茂、在线操作等特点。

本书既适合电子商务专业的读者，也适合相关专业的读者，还可作为从事商务工作人员的工具书。

前言

Chapter 1 Overview of E-Commerce

 Unit 1

1.1 Passage A What is Electronic Commerce?

1.2 Notes to Passage A

1.3 Activities

1.4 Passage B The Evolution of Electronic Commerce

1.5 Notes to Passage B

1.6 Activities

1.7 Basic E-commerce English Writing

1.8 Related Reading The Basic Technology of E-Commerce — The Internet

1.9 Work Online

 Unit 2

2.1 Passage A The Social Effect Caused by Electronic Commerce

2.2 Notes to Passage A 

2.3 Activities

2.4 Passage B Distinguishing Features of E-Commerce

2.5 Notes to Passage B

2.6 Activities

2.7 Basic E-Commerce English Writing

2.8 Related Reading The Basic Technology of E-Commerce—Internet Explorer 6 Overview

2.9 Work Online

 Unit 3

3.1 Passage A The Application Flow of Electronic Commerce

3.2 Notes to Passage A

3.3 Activities

3.4 Passage B Benefits and Problems Caused by Electronic Commerce

3.5 Notes to Passage B

3.6 Activities

3.7 Basic E-Commerce English Writing

3.8 Related Reading The Basic Technology of E-Commerce—Internet Outlook Express

3.9 Work Online

Word Bank 1(章词汇表1)

Chapter 2 Types of E-Commerce

 Unit 4

4.1 PassageA What is B2B?

4.2 Notesto Passage A

4.3 Activities

4.4 PassageB What is B2C ?

4.5 Notes to Passage B

4.6 Activities

4.7 Basic E-Commerce English Writing

4.8 Related Reading The Basic Technology of E-Commerce —Make Use of E-mail

4.9 Work Online

 Unit 5

5.1 Passage A How B2B Differs from B2C

5.2 Notes to Passage A

5.3 Activities

5.4 Passage B B2C and Its Customers

5.5 Notes to Passage B

5.6 Activities

5.7 Basic E-Commerce English Writing

5.8 Related Reading Domain, Web, Website and FTP —Simple Steps to Register a Domain Name

5.9 Work Online

Word Bank 2(章词汇表2)

Chapter 3 Network Marketing

 Unit 6

6.1 Passage A The Development of Network Marketing

6.2 Notes to Passage A

6.3 Activities

6.4 Passage B Main Strategies of Network Marketing

6.5 Notes to Passage B

6.6 Activities

6.7 Basic E-Commerce English Writing

6.8 Related Reading Domain, Web, Website and FTP —Create Your Own Web with FrontPage

6.9 Work Online

 Unit 7

7.1 Passage A Advantages of Network Marketing

7.2 Notes to Passage A

7.3 Activities

7.4 Passage B Network Marketing vs Traditional Marketing

7.5 Notes to Passage B

7.6 Activities

7.7 Basic E-Commerce English Writing

7.8 Related Reading Domain, Web, Website and FTP —Access to Web and Websites

7.9 Work Online

 Unit 8

8.1 Passage A Network User Profile

8.2 Notesto Passage A

8.3 Activities

8.4 Passage B Five-stage Customer Loyalty Model

8.5 Notes to Passage B

8.6 Activities

8.7 Basic E-Commerce English Writing

8.8 Related Reading Domain, Web, Website and FTP — How to Use CuteFTP?

8.9 Work Online

 Unit 9

9.1 Passage A Michelin' s Great Goal

9.2 Notes to Passage A }

9.3 Activities

9.4 Passage B Access to Market Segmentation

9.5 Notes to Passage B

9.6 Activities

9.7 Basic E-Commerce English Writing

9.8 Related Reading Cross-Cultural Communication —An Increasingly Diverse American Workforce

9.9 Work Online

Word Bank 3(章词汇表3)

Chapter 4 E-Payment

 Unit 10

10.1 Passage A Cyber Bank

10.2 Notes to Passage A

10.3 Activities

10.4 Passage B Advantages and Problems ofCyber Bank

10.5 Notesto Passage B

10.6 Activities

10.7 Basic E-Commerce English Writing

10.8 Related Reading Cross-Cultural Communication—Global Business Environments

10.9 Work Online

 Unit 11

11.1 Passage A The Classifications of E-payment

11.2 Notes to Passage A

11.3 Activities

11.4 Passage B Smart Cards Entering Our Lives

11.5 Notes to Passage B

11.6 Activities

11.7 Basic E-Commerce English Writing

11.8 Related Reading Cultural Differences at Home and Abroad —Cultural Diversity in the United States

11.9 Work Online

 Unit 12

12.1 Passage A E-Cash, the Natural Solution

12.2 Notes to Passage

12.3 Activities

12.4 Passage B Payment by E-Cash

12.5 Notes to Passage B

12.6 Activities

12.7 Basic E-Commerce English Writing

12.8 Related Reading Cultural Differences at Home and Abroad—Strategies for Global Communication

12.9 Work Online

 Unit 13

13.1 Passage A Mondex, a Quick Payment

13.2 Notes to Passage A

13.3 Activities

13.4 Passage B Non-cash Payment Choice

13.5 Notesto PassageB

13.6 Activities

13.7 Basic E-Commerce English Writing

13.8 Related Reading Cultural Differences at Home and Abroad —Challenges of Diversity

13.9 Work Online

Word Bank 4(章词汇表4)

Chapter 5 E-Shopping & Logistics

 Unit 14

14.1 Passage A The Flow of Shopping Online

14.2 Notesto Passage A

14.3 Activities

14.4 Passage B Making Money from Online Business

14.5 Notes to Passage B

14.6 Activities

14.7 Basic E-Commerce English Writing

14.8 Related Reading Working Effectively in Teams — Workplace Teams

14.9 Work Online

 Unit 15

15.1 Passage A The Definitions of Logistics and Its Evolution

15.2 Notes to Passage A

15.3 Activities

15.4 Passage B Logistic Flow System and Management

15.5 Notes to Passage B

15.6 Activities

15.7 Basic E-Commerce English Writing

15.8 Related Reading Working Effectively in Teams —Effective Work Teams with Team Membership

15.9 Work Online

 Unit 16

16.1 Passage A Effective Supply Chain Management

16.2 Notes to Passage A

16.3 Activities

16.4 Passage B Critical and Predictive Questions

16.5 Notesto Passage B

16.6 Activities

16.7 Basic E-Commerce English Writing

16.8 Related Reading Working Effectively in Teams —Characteristics of Effective Teams and Virtual Teams

16.9 Work Online

Word Bank 5(章词汇表5)

Chapter 6 E-Government

 Unit 17

17.1 Passage A E-Government & Its Beneficial Effects

17.2 Notes to Passage A

17.3 Activities

17.4 Passage B E-Government Programs to Be Successful

17.5 Notes to Passage B

17.6 Activities

17.7 Basic E-Commerce English Writing

17.8 Related Reading Job Hunter & Resumes

17.9 Work Online

 Unit 18

18.1 Passage A G to C E-Government

18.2 Notes to Passage A

18.3 Activities

18.4 Passage B E-Government Boost Private Investment

18.5 Notes to Passage B

18.6 Activities

18.7 Basic E-Commerce English Writing

18.8 Related Reading Prepare for a Job Interview

Word Bank 6(章词汇表6)

Appendix

Appendix 1 Key to Activities练习参考答案

Appendix 2 电子商务英语觉常见术语注解

Appendix 3 电子商务英语专业词汇索引表

Appendix 4 国际贸易实务常用词汇

参考文献

参考网站