A revised edition of a college textbook on design becomes as much a revelation to those who formulate it as to those who read it.The revision process causes an author to delve into the changes that have taken place in an astonishingly short time, not only in technol-ogy and materials but in attitudes conceding such vital issues as human rights and the environment. Each new edition thus becomes a continuously updated contemporary approach to a subject as an-cient and as intriguing as humanity itself.

Preface

Part One Design as Universal Reality

1 The Essence of Design

 The Nature of Design

 Why Create?

The Aesthetic Sense

Creation as the Search for Beauty

The Urge to Shock

The Contemporary View

A Fundamental Need

 Visual Design

The Role of Perception

The Gestalt Principle

Closure

Figure-ground

 Imagery

 Design through Selection

Guides to Selection

Expression of the Material

Form

Fulfillment of Purpose

The Art of Selection

The Element of Time

 Summary

2 The Design Process

 Inspiration

 Concept

Decision Making

 Problem Solving

Definition

Creativity

Analysis

Production

Clarification

 Integrity

Integrity of Materials

Integrity of Form

Integrity of Function

 Originality

 Craftsmanship

Media and Materials

Art and Craft

 Summary

Part Two The Elements of Design

3 Line

 Line as Expression

The Quality of Line

……

4 Space

5 Shape and Form

6 Texture

7 Color

Part Three The Principles of Design

8 Unity and Variety

9 Balance, Rhythm, and Emphasis

10 Proportion and Scale

Part Four Design in Action

11 The Influence of Materials on Design

12 Forming Techniques

13 Structure and Decoration

Part Five Design for Living

14 Our Personal World

15 Design and Technology

16 Design in the Marketplace

17 Design for the Environment

Glossary

Bibliography

Photographic Credits

Index