改革开放二十几年来，中国的经济、社会、人们的生活方式和消费观念都发生了巨大的变化——引导家庭消费的商品从当年“百元级”的自行车、缝纫机、手表到80年代末90年代初“千元级”的彩电、冰箱、洗衣机再到如今“万元级”的高清晰大屏幕数字电视、高档家居用品、汽车和房子，人们的消费意识经历着跳跃式的发展。

Popular Consumption Focus

Multifarious Delicious Dishes

Property Purchase Heat

Brand and Beautiful Cars

Information Consumption

Educational Consumption

Leisure Consumption

Enjoying Domestic Service

Holiday Consumption

Fashionable Consumptions

The Fashion of Beauty

Take Care of the Skin

Hairdressing

Man-Made Beauty

Dieting

Crazy for Luxury

Complex of Brand Watch

A Race of Deluxe Cars

The Big Fashion Show

Costly Cosmetics

No Limit to a Young Heart

New Models of Consumption

Increasing POS Terminals and Banking Cards

The Times of "Negative Rich Men"

Leasing Consumption

Multiple Shopping Sites

From Food Market to Convenient Store

Chain Store Business in China

Shopping Mall: Consumption in Entertainment

Online Shopping

Consumers and Consumption Concepts

Impact of Advertisement

Trends Advocated by Vogue Magazines

Brands and "Better Life"

High Consumption Group

The Bridget Jones Economy

The Only-Child Generation - "No Savings Clan"

Silver Consumption

Protecting the Consumer's Rights and Interests