本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。

本教材特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机的衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。

Acknowledgement

Abbreviations

Pronunciation Table

Bookmap

Unit 1

Text A How to Get Straight A's

Language in Use

Text B Dell's Story

Unit 2

Text A A Brand-new Pair of Shoes

Language in Use

Text B Wrigley's

Unit 3

Text A The Making of a Success Story

Language in Use

Text B Auction

Unit 4

Text A The Top Five Inventions That Shrunk the World

Language in Use

Text B Thank God It's Friday!

Unit 5

Text A Beauty and Love

Language in Use

Text B A Starbucks Story

Unit 6

Text A If Only

Language in Use

Text B The Baker Who Beat McDonald's

Unit 7

Text A A Good Heart to Lean on

Language in Use

Text B Samsung

Unit 8

Text A Pets -- A Part of American Family

Language in Use

Text B Walt Disney: A Short Biography 

Unit 9

Text A Doing Well by Doing Good

Language m Use

Text B Human Resources Management

Unit 10

Text A If I Were a Boy Again

Language in Use

Text B Black Tuesday

Unit 11

Text A A Lesson Learned at Midnight

Language in Use

Text B Different Types of Stocks

Unit 12

Text A Ask, Ask, Ask

Language in Use

Text B The Wal-Mart Story

Unit 13

Text A The Littlest Fire-fighter

Language in Use

Text B FORD Motor Company History

Unit 14

Text A The Daffodil Principle

Language in Use

Text B Sales Promotion

Unit 15

Text A My Forever Valentine 

Language in Use

Text B The History of Coca Cola

Unit 16

Text A The Midnight Visitor

Language in Use

Text B Hans Wilsdorf and His Amazing Watch

Grammar References

Style Guides

Glossary

Presupposed Vocabulary List