本书是英语专业工商管理双语教学教材系列之一。本书简要地概述了各职能领域最重要的基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。对于商务英语类专业的双语教学来说,该系列丛书内容详略得当,语言准确流畅,是一套值得信赖的英语专业工商管理双语教学的系列教材。希望此系列教材能够丰富商务英语类专业的课程设置,满足广大师生的需求,同时也希望我国商务英语教育蓬勃发展!
| 图书 | 管理(第4版)/英语专业工商管理双语教学教材系列 |
| 内容 | 编辑推荐 本书是英语专业工商管理双语教学教材系列之一。本书简要地概述了各职能领域最重要的基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。对于商务英语类专业的双语教学来说,该系列丛书内容详略得当,语言准确流畅,是一套值得信赖的英语专业工商管理双语教学的系列教材。希望此系列教材能够丰富商务英语类专业的课程设置,满足广大师生的需求,同时也希望我国商务英语教育蓬勃发展! 目录 Part1 Managing Effectively 1Levels of Management 8 Decision Making: Interaction among Management Layers 9 2Functions of Managers lO Planning 10 Cross Functional Teamwork: Interaction of Functions to Achieve the Strategic PLan 12 Organizing14 Leading 16 GLobal Business: Conflicts with the Goal of a Multinational Corporation 18 Controlling 19 GLobal Business: Leadership Styles for GlobaL Business 20 Integration of Management Functions 23 Use of Technology and Software to Improve Management Functions 23 Software to Improve Management Functions 24 Decision Making: Using Managerial Functions to Make Decisions 25 3Managerial Skills 25 Conceptual Skills 25 Interpersonal Skills 26 Technical Skills 26 Decision-Making Skills 27 Summary of Management Skills 28 Decision Making: Determining the Required Management Skills 28 4How Managers Manage Time 29 Set Proper Priorities 29 Schedule Long 77me Intervals for Large Tasks 29 Minimize Interruptions 29 Small Business Survey: How Managers Run Meetings Efficiently 30 Set Short- Term Goals 31 Delegate Some Tasks to Employees 31 Decision Making: How to Manage Time to Complete a Project 31 College Health Club: Planning at CHC32 Summary 33 Key Terms 34 Review & Critical Thinking Questions 34 Discussion Questions 35 College Health club: Managing at CHC35 Investing in a Business 35 Case: Applying Management Skills36 Video Case: Managing at Caribou Coffee36 Internet Applications 37 Dell's Secret to Success 37 In-Text Study Guide 38 5Purpose and Types of Organizational Structure 43 How Organizational Structure Varies among Firms 44 Impact of lnformation Technology on Organizational Structure 47 Decision Making: Selecting an Organizational Structure47 6 Accountability in an Organizational Structure 48 Role of the Board of Directors 48 Small Business Survey: Who Are the Board Members of Small Firms? 49 Oversight of the Internal Auditor 53 Internal Control Process 53 Decision Making: Oversight of an Organizational Structure54 7Distributing Authority among the Job Positions 54 Centralization 54 Decentralization 55 Self-Scoring Exercise: How Decentralized Is Your Company? 56 Global Business: How Organizational Structure Affects the Control of Foreign Operations 57 Decision Making: Whether to Decentralize? 59 8Structures That Allow More Employee Input 59 Matrix Organization59 Intrapreneurship 60 Informal Organizational Structure 61 Decision Making: Creating an Effective Informal Structure 63 9Methods of Departmentalizing Tasks 64 Departmentalize by Function64 Departmentalize by Product 64 Cross Functional Teamwork: Relationship between Organizational Structure and Production 65 Departmentalize by Location66 Global Business: Organizational Structure of a Multinational Corporation 67 Departmentalize by Customer 67 Cross Functional Teamwork: Interaction among Departments 68 Decision Making: How to Departmentalize 69 College Health Club: Departmentalizing Tasks at CHC69 Summary 70 Key Terms 71 Review & Critical Thinking Questions 71 Discussion Questions 72 It's Your Decision: Organizational Structure at CHC72 Investing in a Business 73 Case: Creating an Organizational Structure73 Video Case: Student Advantage74 Internet Applications 74 Dell's Secret to Success 75 In-Text Study Guide 76 Part3Improving Productivity and Quality 10 Resources Used for the Production Process 8: Human Resources 82 Materials 82 Other Resources 83 Combining the Resources for Production83 Decision Making: Determining the Resources Needed 84 11 Selecting a Site 84 Factors Affecting the Site Decision 84 Evaluating Possible Sites 85 Small Business Survey: Location as a Competitive Advantage 86 Global Business: Selecting a Foreign Production Site 87 Decision Making: Choosing the Optimal Site 87 12 Selecting the Design and Layout 88 Factors Affecting Design and Layout 88 Decision Making: Determining the Optimal Design and Layout 91 13 Production Control 91 Purchasing Materials 91 Small Business Survey: Why Do Firms Outsource Rather Than Produce Some Products Themselves? 92 Inventory Control 94 Routing 96 Scheduling 96 Quality Control 99 Cross Functional Teamwork: Interaction of Functions Involved in Total Quality Management GLobal Business: Global Quality Standards 101 Small Business Survey: Exposure to Liability Lawsuits 103 Decision Making: Deciding on Quality Control 104 14 Methods to Improve Production Efficiency 104 Technology 105 Economies of Scale106 Restructuring 109 Integration of the Production Tasks109 Decision Making: Tradeoffs from Production Decisions111 College Health Club: Average Cost at CHC111 Summary 112 Key Terms 113 Review & Critical Thinking Questions 113 Discussion Questions 114 It's Your Decision: Production Decisions at CHC114 Investing in a Business 115 Case: Selecting the Best Plant Site115 Video Case: Quality Control at Canondale116 Internet Applications II6 Dell's Secret to Success 116 In-Text Study Guide 117 Answers to In-Text Study Guide 121 Glossary 122 |
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| 缩略图 | ![]() |
| 书名 | 管理(第4版)/英语专业工商管理双语教学教材系列 |
| 副书名 | |
| 原作名 | |
| 作者 | (美)杰夫·马杜拉 |
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| 绘者 | |
| 出版社 | 人民邮电出版社 |
| 商品编码(ISBN) | 9787115153784 |
| 开本 | 16开 |
| 页数 | 132 |
| 版次 | 1 |
| 装订 | 平装 |
| 字数 | 208 |
| 出版时间 | 2007-01-01 |
| 首版时间 | 2007-01-01 |
| 印刷时间 | 2007-01-01 |
| 正文语种 | 英 |
| 读者对象 | 青年(14-20岁),研究人员,普通成人 |
| 适用范围 | |
| 发行范围 | 公开发行 |
| 发行模式 | 实体书 |
| 首发网站 | |
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| 图书大类 | 教育考试-外语学习-英语 |
| 图书小类 | |
| 重量 | 0.285 |
| CIP核字 | |
| 中图分类号 | H31 |
| 丛书名 | |
| 印张 | 8.75 |
| 印次 | 1 |
| 出版地 | 北京 |
| 长 | 255 |
| 宽 | 206 |
| 高 | 10 |
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| 媒质 | 图书 |
| 用纸 | 普通纸 |
| 是否注音 | 否 |
| 影印版本 | 原版 |
| 出版商国别 | CN |
| 是否套装 | 单册 |
| 著作权合同登记号 | 图字:01-2006-4893 |
| 版权提供者 | 汤姆森学习出版集团 |
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| 安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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