本教材针对英语专业的学习者，内容侧重电子商务知识的学习与掌握，同时兼顾英语知识的巩固与提升。全书以语言知识的学习与掌握为要点，拓展学习者的英语知识到专门用途英语(商务)的范畴，并巩固与强化学习者在商务类专业课中所习得的有关电子商务方面的知识。

Unit 1 Business and the Internet

Text A Understanding the Intemet

Text B How Can the Internet Add Value to a Business?

Text C A Brief History of the Internet

Unit 2 Introduction to Electronic Commerce

Text A Understanding Electronic Commerce

Text B Types of Electronic Commerce

Text C Advantages and Disadvantages of Electronic Commerce

Unit 3 Electronic Data Interchange

Text A EDI--Concepts and Its Components

Text B EDI on the Internet

Text C Guidelines for the Implementation of EDI

Unit 4 Internet Advertising

Text A Advertising on the Web

Text B Measuring Advertising Effects and Pricing Ads

Text C Advertising Strategies and the Implementation

Unit 5 E-mail Marketing and Permission Marketing

Text A Why E-mail Marketing?

Text B Spam: Problems and Responses

Text C Tips on Getting and Keeping Permission

Unit 6 Search Engine Optimization

Text A Basics of Search Engine Optimization

Text B Top 10 Search Engine Optimization Tips

Text C 7 Don'ts of Search Engine Optimization

Unit 7 Logistics in Electronic Commerce

Text A E-Commerce Logistics

Text B 3PL--What Investors Should Consider

Text C Outsourcing: 3PLs vs. 4PLs

Unit 8 Public and Policy Issues (1)

Text A Jurisdiction on the Internet

Text B Contracting in Electronic Commerce

Text C Protecting Privacy

Unit 9 Public and Policy Issues (2)

Text A Taxation and Electronic Commerce

Text B Internet Security Issues Overview

Text C Protecting Intellectual Property and Copyrights

Unit 10 Implementation of E-Commerce (1)

Text A Planning Electronic Commerce Initiatives

Text B Ten Steps to Successful EC Programs

Text C Evaluating Outsourcing

Unit 11 Implementation of E-Commerce (2)

Text A How to Build a Website

Text B Staffing for Electronic Commerce

Text C Web Hosting Choices

Unit 12 Electronic Commerce in the Future

Text A The Future of Electronic Commerce

Text B Barriers to Global Electronic Commerce

Text C M-Commerce: The New Frontier of E-Commerce

Bibliography