本书为当代文化研究新论丛之一。

该书从文化学角度运用定性分析、定量分析、符号研究等方法对2002年美国杂志广告中的女性形象作了全方位的研究，揭示了美国后现代消费社会中广告女性形象再现所呈现的多音并存现象及女性身份意义的多样性和复杂性，同时凸显了女性构筑自身身份意义的能动性。

全书以英文的形式呈现。

本书从文化学角度运用定性分析、定量分析、符号研究等方法对2002年美国杂志广告中的女性形象作了全方位的研究，揭示了美国后现代消费社会中广告女性形象再现所呈现的多音并存现象及女性身份意义的多样性和复杂性，同时凸显了女性构筑自身身份意义的能动性。据此，作者认为消费社会给重新想象女性主义政治提供了启示。

Chapter 1 Introduction

  1.1 Literature Review

 1.1.1 Advertising as Meaning Construction

 1.1.2 Theorizing the Meaning of Women:

     From Construction to Power

  1.2 Photography and the Female Body

  1.3 Methodology

  1.4 Unfolding History and Magazines

  1.5 Structure

  1.6 Selection

Chapter 2 The Discourse of Women

  2.1 Femininity in the U.S.: A Content Analysis

  2.2 The Meaning of Products: A Qualitative Analysis

  2.3 The Discourse of the Marginalized:

   A Semiotic Study

  2.4 Ad Representation as Framed by White

   Supremacist Capitalist Patriarchy

Chapter 3 The Play of Meaning

  3.1 Identity as Articulation

  3.2 The Meaning Play

  3.3 Meaning and the Political Economy of Desire

Chapter 4 Beyond the Mirror

  4.1 Reexamining the Mirror

  4.2 Fragmentations of Images and Empowerment

  4.3 The Fragmented Mirror

Chapter 5 Remapping and Re-imagining

      Feminist Politics

  5.1 Remapping and Reinterpreting Feminist Politics

  5.2 Reimagining Everyday Poetics

  5.3 Toward Pedagogical Action: 'The World as Classroom'

Chapter 6 Conclusion

Bibliography

Appendix Ads Selected from American Magazines