本书依据国际商务活动的各个重要环节编写而成，强调英语作为语言在商务活动中的使用；旨在通过对商务英语文章的阅读和大量练习，培养学生掌握有关商务的专门术语，了解商务英语文章的语法和文体特点，提高学生阅读商务专业书刊的能力和在国际商务实践中运用英语的能力。我们希望通过本教程的学习，学生既能提高国际商务方面的英语水平，又能获得国际商务方面的重要理论和知识。

本书共18个单元，内容包括国际贸易、国际金融、国际营销、国际投资、国际商法、公司治理、物流、电子商务、国际商务组织等方面。每单元都由Text A和Text B两篇文章组成：Text A是主课文、Text B是在主课文的基础上提供的阅读材料，对主课文的内容进行补充；TextA包括课文，并对课文中的重点单词、短语、专有名词和商务术语进行释义，对课文中的难句进行注释，并附有大量练习；Text B包括课文和阅读理解型问题。

Unit 1 Entering Foreign Markets

   Text A Deciding How to Enter Foreign Markets

   Text B Cooperative Joint Ventures in China

Unit 2 International Trade Theories

   Text A Basic Theories of International Trade

   Text B Protectionism Versus Free Trade

Unit 3 International Trade in Services

   Text A The Importance of Services in International Trade:Defining Trade in Services

   Text B Services in the World Economy

Unit 4 Technology Transfer

   Text A Understanding Technology Transfer

   Text B International Technology Transfer and Intellectual

         Property Rights

Unit 5 Trade Barriers

   Text A Forms of Trade Barriers

   Text B How to Hurdle the Barrier

Unit 6 International Trade of China

   Text A China' s Trade: Growth and Diversification

   Text B China, US Complementary in Trade

Unit 7 Marketing Strategy

   Text A The Four P's of the Marketing Strategy

   Text B Uncontrollable Variables in Marketing Strategy

Unit 8 Marketing Environment

   Text A The Major Macroenvironment Forces

   Text B Host Country Political and Legal Environment

Unit 9 Advertising

   Text A The World of Advertising

   Text B Television Advertising and Radio Advertising

Unit 10 International Payment

   Text A Basic Methods of International Payments and Settlements

   Text B Multinational and Foreign Exchange

Unit 11 Foreign Exchange Rate

   Text A The Functions of the Foreign Exchange Market

   Text B The Asian Crisis

Unit 12 Securities Market

   Text A Why Do Securities Markets Exist

   Text B Investment Management in the 1990s

Unit 13 Monetary Policy and Fiscal Policy

   Text A The Basic Idea of Monetary and Fiscal Policy

   Text B China' s Monetary Policy in the Coming Years

Unit 14 International Corporate Governance

   Text A International Corporate Governance

   Text B Corporate Governance in China

Unit 15 Human Resources Management

   Text A Human Resources Management

   Text B Job Termination and Retirement

Unit 16 Global Logistics

   Text A Global Integrated Logistics

   Text B Logistics in Creating a Recycling Economy

Unit 17 E-commerce

   Text A Understanding E-commerce

   Text B Understanding E-commerce in China

Unit 18 International Business Organizations

   Text A World Trade Organization

   Text B Asia-Pacific Economic Cooperation

Key

Glossary