本书为商务英语阅读上册,共16个单元,内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读:主课文内容翔实,让读者对本单元话题作整体了解,掌握本领域的专业词汇;快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。
本书适用于高职高专商务英语专业学生,也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。
| 图书 | 商务英语阅读(上商务英语专业新世界全国高职高专院校规划教材) |
| 内容 | 编辑推荐 本书为商务英语阅读上册,共16个单元,内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读:主课文内容翔实,让读者对本单元话题作整体了解,掌握本领域的专业词汇;快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生,也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。 目录 Unit 1 International Trade Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable Growth Unit 2 Setting Disputes -- the WTO's Unique Contribution Fast Reading I Integrated Negotiation Fast Reading 11 Dialogue Key to Resolving IPR Disputes Unit 3 Globalization and Its Impact on the Business Fast Reading I Population and Globalization Fast Reading 11 Norway and Peru Next China's Trade Targets Unit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB? Fast Reading I Solving the Trade Imbalance Fast Reading ]I Survey: Cheap Exports of China Reduce World Inflation Unit 5 Don't Fence Me Out! Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America Fast Reading II China: U.S. Piracy Complaint May Hurt Ties Unit 6 China, Dumping or Not Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit Fast Reading II China Steel Companies Win Anti-dumping Cases Unit 7 The Force Behind the Nike Empire Fast Reading I Richard Branson and His Virgin Kingdom Fast Reading II A Most Influential Person of the 20th Century Unit 8 Regional Economic Integration Fast Reading I China ASEAN to See Closer Economic Ties Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79) Unit 9 Environment, Trade, and Investment (82) Fast Reading I The Effects of Trade Liberalization on the Environment Fast Reading II EU Leaders Agree to Cut Greenhouse Gases Unit 10 Negotiation Skills and Strategies Fast Reading I Business Is Negotiation Fast Reading I Negotiating Customer Agreements Unit 11 "Toyota" of China Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul Fast Reading II Microsoft, Lenovo to Set Up Joint R&D Center Unit 12 The Survival of the Old Brands Fast Reading I Honda Plans New Brand through Guangzhou Venture Fast Reading II Pu'er: The Tea That Changed a County Unit 13 E-commerce: Doing Business Online Fast Reading I Going Shopping? Go Global! Fast Reading II E-Trading Helps Small Firm Bag Market Share Unit 14 China's Door Now Wide-Open for Foreign Banks Fast Reading I Bank Gets Nod for Joint Venture Fast Reading II Foreign Banks Go Local Unit 15 Known Brands Acquiring Name Recognition Fast Reading I Mergers and the Supersizing of Bussiness Fast Reading 11 Thai Company Wins Bid for Gujing Group Unit 16 Multinational Companies Fast Reading I Mengniu Inks NBA Promotions Partnership Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, Shanghai Key to Exercises |
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| 缩略图 | ![]() |
| 书名 | 商务英语阅读(上商务英语专业新世界全国高职高专院校规划教材) |
| 副书名 | |
| 原作名 | |
| 作者 | 国晓立//周树玲 |
| 译者 | |
| 编者 | |
| 绘者 | |
| 出版社 | 对外经济贸易大学出版社 |
| 商品编码(ISBN) | 9787810789318 |
| 开本 | 16开 |
| 页数 | 169 |
| 版次 | 1 |
| 装订 | 平装 |
| 字数 | 338 |
| 出版时间 | 2007-08-01 |
| 首版时间 | 2007-08-01 |
| 印刷时间 | 2007-08-01 |
| 正文语种 | 英 |
| 读者对象 | 青年(14-20岁),普通成人 |
| 适用范围 | |
| 发行范围 | 公开发行 |
| 发行模式 | 实体书 |
| 首发网站 | |
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| 图书大类 | 教育考试-大中专教材-成人教育 |
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| 重量 | 0.264 |
| CIP核字 | |
| 中图分类号 | H319.4 |
| 丛书名 | |
| 印张 | 11.25 |
| 印次 | 1 |
| 出版地 | 北京 |
| 长 | 261 |
| 宽 | 185 |
| 高 | 7 |
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| 媒质 | 图书 |
| 用纸 | 普通纸 |
| 是否注音 | 否 |
| 影印版本 | 原版 |
| 出版商国别 | CN |
| 是否套装 | 单册 |
| 著作权合同登记号 | |
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| 印数 | 5000 |
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| 安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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