本书较为全面地透析了电子商务的商务、技术、社会领域。作为教材，其重点着墨于电子商务的起源和商务模式演化、企业资源管理、客户关系管理、电子供应链管理、电子采购管理、电子预报及生产计划管理、电子支付系统、网络安全问题以及电子商务市场策略等。该教材信息丰富，内容新颖，可供英语专业本科电子商务方向的学生使用，也可以作为公共外语的选读内容。

《电子商务教程》是为英语专业本科电子商务方向的学生编写的教材。本教材共有10章，内容涉及商务、信息、技术、通讯和文化背景等各个角度的问题。

Chapter 1 Overview of Internet and E—commerce

Learning objectives

Introduction 

1 What is the Internet?

2 Internet—based E—commerce 

3 Potential benefits of electronic commerce for businesses

4 The Development of E-commerce and new economic paradigms

Summary 

Review questions 

Case study and project 

Chapter 2 E--commerce Business Models and Concepts 

Learning objectives

Introduction

1 E-commerce business model 

2 Major business—to—consumer(B2 C)business models

3 Major Business—to—Business (B2B) business models

4 Business models in emerging E-commerce areas

5 How the internet and the web change business：basic busines

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Summary ----一

Review questions

Case study and project 

Chapter 3 Enterprise Resource Planning

Learning objectives

 Introduction

1 What is ERP?

2 How can ERP improve a company's business performance?

3 Administrative consideration of the time

4 Administrative considerations of the cost

5 Payback from ERP. when and how much

6 Configuration of ERP software

7 ERP and E-commerce

 Summary

 Review questions

Case study and project

Chapter 4 Customer Relationship Management

Learning objectives

Introduction

1 Definition of CRM

2 Importance of CRM

3 Goals of CRM

4 Leading industries in CRM implementations

5 Innovative ideas

6 E-CRM

7 Implementation of CRM

8 Reason for the failure of CRM

9 Customer profitability

Summary

Review questions

Case study and project

Chapter 5 E-commerce and Supply-chain Management

Learning objectives

Introduction

1 Supply-chain management

……