本书为“新编商务英语系列丛书”之一。本书共10个单元，每单元由阅读I(Reading T)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本书另配录音磁带。

本书为全国商务英语研究会推荐教材，适用于商务英语专业的学生。

《新编商务英语精读(4)》为“新编商务英语系列丛书”之一。本书共10个单元，每单元由阅读I(Reading T)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。

Unit 1 Advertisement

Reading I Advertising

Reading 11 The Mixed Blessing of Advertising Technology

Extended Activities

Function and Structure：Persuasion

Practical Reading：Language of Advertising

Basic Writing：Sentence Writing(I)

Additional Vocabulary

Business World

Humor Time

Uint 2 Business Communication

Reading I How to Write Magnetic Sales Letters

Reading 11 Using Audience Analysis to Adapt Your Message

Extended Activities

Function and Structure：Expressions at the Post Office

PracticaI Reading：Leaflet：Swift Service

Basic Writing：Sentence Writing(II)

Additional Vocabulary

Business World

Humor Time

Unit 3 Organizational Cuitoure

Reading I The Organizational Culture and the Discourse

Commun ity

ReadingⅡHonda of America

Extended Activities

Function and Structure：Expressing Curiosity＆Asking for

Jnformation

Practical Reading：A Case Study

Basic Writing：Topic Sentence

Additional Vocabulary

Business World

Humor-rime

Unit Family

Reading I Magic of a Full Moon

Reading 11 The“New Father”——No Real Role Reversal

Extended Activities

Function and Structure：Explanation

Practical Reading：Advertisements for Properties

Basic Writing：Unity and Coherence

Additional Vocabulary

Business World

Humor Time

Unit 5 Sightseeing  

Reading I Big Fun

Reading 11 Follow Summer Waterfalls

Extended Activities

Function and Structure：Expressions for Sightseeing

Practical Reading：Itinerary

Basic Writing：Paragraph Development

Additional Vocabulary

Business World

Humor Time

Unit 6 Public Relations

Reading I Public Relations

Reading 11 A General Introduction to Publ ic Relations

Extended Activities

Function and Structure：Expressions at a Hotel

Practical Reading：Hotel Brochures

Basic Writing：Telephone Messages

Additional Vocabulary

Business World

Humor Time

Unit 7 Modern Offive

Reading I The Modern Office

ReadingⅡ Rule Number One：Clear That Desk

Extended Activities

Function and Structure：Receiving Guests

Practical Reading：the Communicative Processes

Basic Writing：Notes

Additional Vocabulary

Business World

Humor-rime

Unit 8 Production

Reading I New Process Designs

ReadingⅡThe Two Basic Methods of Production

Extended Activities

 Function and Structure：Describing Products

 PracticaJ Reading：Production Activities

 Basic Writing：Memos

 AdditionaJ Vocabulary

 Business World

 Humor-I-ime

Unit 9 Automobiles

Reading I Oars：On a Road to Nowhere

ReadingⅡ Merging Hand—made Oraftsmanship with World—class

Manufactur ing

Extended ActivitIes

 Function and Structure：TraveJ by Car

 Practical Reading：Car Ads

 Basic Writing：E-mails

 Additionaf Vocabulary

 Business World

 Humor Time

Unit 10 Insmanee

Reading I Types of Insurance

ReadingⅡ Basic Insurance Concepts

Extended Activities

Function and Structure：ConversationaJ Strategies

PracticaJ Reading：Insurance Fbrm

Basic Writing：Fax

Additionaf Vocabulary

Business World

Humor Time

Appendix New Words

AppendixII Expressions

Appendix III Word Study

Appendix IV Special Use