《跨文化交际动力》为丛书的第四本。本书从“跨文化交际背景与介绍”、“文化与社会多元化实质的认识”、“跨文化语言与非语言交际理解”、“文化适应与交际有效性：跨文化能力应用”、“跨文化交际产生社会影响的因素”五个方面对跨文化交际这一学科作了深入细致的探讨。

本书提出了跨文化交际模式。不仅扩展了跨文化交际的内涵，而且还有助于读者直观地了解产生跨文化障碍的症结所在；此外还对跨文化交际理论作了新的阐述。本书可供英语专业研究生、跨文化交际研究者及爱好者使用。

Part One  Introduction and Background to Intercultural

 Communication 1

 1  Overview to Intercultural Communication 2

 2  Exploring Fundamental Axioms of Intercultural

  Communication 19

Part Two  Perceiving the Nature of Cultural and Social

 Diversity 33

 3  Elements of Cultural Systems 34

 4  Cultural Diversity Within Culture: Microcultures and

  Intercultural Communication 60

 5  Underlying Dimensions of Culture 86

Part Three Understanding Intercultural Language and Nonverbal

 Communication 117

 6  Linguistic Diversity and Intercultural Communication 118

 7  Intercultural Communication and Nonverbal Messages 133

Part Four  Cultural Adaptation and Communication Effectiveness:

 Applying Intercultural Competencies 155

 8 Adapting to Culture 156

 9  Intercultural Communication Competencies Associated with

  Intercultural Effectiveness 172

 10 Intercultural Communication and Conflict 187

Part Five  Sources of Social Influence on Intercultural

 Communication 207

 11 Social Influence of Network Cultures and Information

  Flow 208

 12 Media as a Source of Influence on Intercultural

  Communication 236

 13 Intercultural Communication, Innovation, and Creating

  Planned Change 248

 Appendix

 Self-Report Assessment Applied to Intercultural

 Communication 264

 Glossary 273

 Index 283