这是本由美国哈佛商学院提供版权的关于企业战略管理的全英文书籍。它主要通过案例教学，案例不仅运用于讨论研究，还作为概念或原理的例子、说明来使用。因此，它在相关领域的书籍中具有很高评价。

Crown Cork & Seal in 1989 (9-793-035)  1

Cola Wars Continue:Coke and Pepsi in the Twenty-First Century (9-702-442)  23

Kodak (A) (9-703-503) 47

Wal*Mart Stores,Inc. (9-794-024)  75

WaI-Mart Stores in 2003 (9-704-430) 97

ZARA:Fast Fashion (9-703-497) 129

The Leaders (Dis) Advantage (9-701-084) 165

Leadership Online (A). Barnes & Noble vs. Amazon.com (9-798-063) 177

Leadership Online:Barnes & Noble vs. Amazon.com (B) (9-701-085) 197

Note on Home Video Game Technology and Industry Structure (9-700-107) 203

Competitive Dynamics in Home Video Games (A) : The Age of Atari (9-701-091) 221

The Walt Disney Company. The Entertainment King (9-701-035) 233

GEs Two-Decade Transformation: Jack Welchs Leadership (9-399-150) 261

General Electric Medical Systems, 2002 (9-702-428) 285

Local Institutions and Global Strategy (9-702-475) 311

House of Tata,1995: The Next Generation (A) (9-798-037) 327