In this book we show numerous examples of how store designers/architects have created store designs that have been adapted and incorporated to suit different spaces,in different locations, and sometimes even in different countries--while still maintaining the desired recognizable brand image.

Lust as manufacturers spend millions creating easily recognized logos and brand insignia, so too have leading retailers and store designers created retail environments with signature "looks" that are incorporated into each new store design to enhance the retail brand image. The better the retailer looks--the more they are able to attract customers and communicate who they are.

With more than 400 full color photographs and insightful commentary, this book shows you some of the finest examples of how flagship stores, satellite stores and vendor shops have all been designed with "visual clues"that build a strong brand image.

Retailers hoping to expand into multi-chain stores know the importance of having that recognizable Retail Brand Image look. The "look" means continuity; it means goodwill and the store's reputation, tradition and heritage are represented by the colors, materials and the visual cues inherent in the store's design.

In this book we show numerous examples of how store designers/architects have created store designs that have been adapted and incorporated to suit different spaces,in different locations, and sometimes even in different countries--while still maintaining the desired recognizable brand image.

You'll also see scores of examples of branding as it appears in store windows. The presentation of the merchandise and the displays that bring the shoppers into the store are very important in creating the retail brand image. They are the store's "silent salespeople" and they "speak" volumes about the merchandise and the store!

Today's consumer relies on imagery and image recognition more than ever. We are a brand conscious society and leading retailers are investing big money to create retail environments that convey their own personal "brand image."

Anyone involved in creating and communicating a brand image through store design and visual merchandising will find this comprehensive book truly inspirational and informative.

Introduction

Store Design and Presentation

LEVI'S, London, UK

LEVI'S FOR GIRLS, Paris, France

LEVI'S RIVET, Birmingham, UK

LEVI'S EXHIBIT @ CLOTHSSHOW LIVE, London, UK.

MOSCHINO BOUTIQUE, Milan, Italy

MOSCHINO, Paris, France

MQSCHINO CHEAP AND CHIC, Milan, Italy

LA MAISON HERMITS, Tokyo, Japan

HERMES, Singapore

EMPORIO ARMANI, New York, NY

GIORGIO ARMANI BOUTIQUE, Shanghai, China

EMPORIO ARMANI, Shanghai, China

EMPORIO ARMANI, Edinburgh, Scotland

A/X, New York, NY

BURBERRY, Milan, Italy

BURBERRY, Rome, Italy

COACH, Ginza, Tokyo, Japan

COACH, Shibuya, Tokyo, Japan

MARNI, London, UK

MARNI, Milan, Italy

MARNI, Los Angeles, CA

RAOUL, Millenia Walk, Suntec City, Hitachi Towers,

Singapore

MISS SIXTY, Aventura, FL

MISS SIXTY, Cologne, Germany

PRINCIPLES, Watford, UK

PRINCIPLES, Solihull, UK

PLAYBOY, Las Vegas, NV

TIMBERLAND, Tokyo, Japan

TIMBERLAND BOOT COMPANY, London, UK

TIMBERLAND, Macy's, New York, NY.

SPEEDO, London, UK

SPEEDO, Vendor Shop & Fixtures, London, UK

MICHAEL K, New York, NY

KEY WEST ALOE, Key West, FL

JACQUES DESPARS, Place Rosemere, QC, Canada

JACQUES DESPARS KIOSK, Malls in Canada

Window Display and Presentation

ON DISPLAY'S DEATH - AND RESURRECTION

PETER RANK & FROEHLICH FURS

LIBERTY OF LONDON

MOSCHINO WINDOW DISPLAYS - MILAN

MOSCHINO WINDOW DISPLAYS - NEW YORK

PRIAPE

Index