本书根据国际旅游业发展的新形势和新特点，结合旅游服务所涉及的业务范围，按照旅游服务操作规程与要求，对照“吃、住、行、游、购、娱”等板块逐一进行具体介绍，并通过创设旅游真实情境指导学生实训，强化应用技能与能力培养。
本书内容翔实、案例丰富，强化实战演练，实用性强，并注重旅游全过程服务与实践能力培养，因此既适用于大学本科旅游管理专业的教学，也可以作为专升本及高职高专院校旅游管理专业的教材，还可用于旅游企业从业者的职业教育与培训。

Part Ⅰ Arrival
Unit 1 At the Airport
Unit 2 At the Immigration & Customs
Unit 3 At the Hotel
Unit 4 At the Restaurant
Unit 5 Traffic
Part Ⅱ Tourism Consultation
Unit 1 Asking About Scenic Spots
Unit 2 At the Travel Agency
Unit 3 At the Bank
Unit 4 Emergency Cases When Traveling
Part Ⅲ Beauty Spots
Unit 1 Natural Scenery
Unit 2 Historical Sites
Unit 3 Religious Shrines
Unit 4 Holiday Resorts
Part Ⅳ Festivals and City Tours
Unit 1 Festivals
Unit 2 Famous Cities
Unit 3 Museums and Palaces
Unit 4 Parks
Part Ⅴ Food & Drinks
Unit 1 Chinese Cuisine
Unit 2 French Cuisine
Unit 3 Muslim Cuisine
Unit 4 Tea and Coffee
Unit 5 Wine
Part Ⅵ Shopping
Unit 1 Tourist Souvenirs
Unit 2 Jewelry
Unit 3 Clothing
Unit 4 Perfume and Makeup
Unit 5 Antiques
Part Ⅶ Entertainment
Unit 1 Peking Opera
Unit 2 Acrobatics and Chinese Martial Arts
Unit 3 Movies
Unit 4 Sports
Unit 5 Bars
附录一：本书专有名词列表
附录二：明清两朝皇帝
附录三：东西方主要节日
附录四：应用文样本
附录五：世界七大奇迹
附录六：十二属相与十二星宿表
附录七：肢体语言
附录八：出入境检疫检验申明卡
参考文献