本书是为数字媒体艺术和数字媒体技术专业英语课程编写的教材。全书按照数字媒体范畴，共分为数字媒体产业、数字媒体艺术、数字媒体技术、数字媒体应用4个部分，17个单元。每个单元都包含课文、词汇、注释、练习和多篇阅读材料。本书可供应用型本科院校或大专院校数字媒体技术或数字媒体艺术专业师生教学使用，也可供教育技术专业，新闻传播学类专业师生教学参考。

Chapter 1 Industry Background
UNIT 1 Digital Contemporary Life
Text A Disney Buys Pixar
Text B Chinese Make Big Push into Animation
Text C WeChat： The Chinese Chat App Stealing Weibo's Thunder
Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone
UNIT 2 The Rise of Digital Media Industry
Text A Digital Art in China
Reading Material Wall Street Has Made Hillary Clinton a Millionaire
Chapter 2 Art Background
UNIT 3 Dadaism
Text A Dadaism
Reading Material Duchamp
UNIT 4 Pop Art
Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 89
Text B Restless Genius： Pablo Picasso
Text C Andy Warhol and the Can That Sold the World by Gary Indiana
Reading Material "My Mind Split Open"： Andy Warhol's Exploding Plastic Inevitable
UNIT 5 Montage
Text A Montage （filmmaking）
Reading Material Taxi Driver （1976）
Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects
Chapter 3 Technical Elements
UNIT 6 Overview Of Computer
Text A Evolution of Computer
Reading Material Who Invented the Computer？
UNIT 7 Multimedia Computer Technology
Text A Windows Media Player 12
Text B Adobe Fast Facts
Text C Adobe Character Animator
Reading Material We Had No Idea
UNIT 8 Computer Graphics
Text A Apple's First Macintosh Turns 25
Text B How Mandelbrot's Fractals Changed the World
Reading Material Listening to Geometry
Reading Material The Backbone of Fractals： Feedback and the lterator
Chapter 4 Professional Outlook
UNIT 9 Virtual Reality
Text A Building a Digital Museum
Text B 5 Ways Virtual Reality Will Change Education
Text C Don't Compare Virtual Reality to the Smartphone
Reading Material "China's Google" Baidu is Making Smart Glasses
UNIT 10 Augmented Reality
Text A 7 Ways Augmented Reality Will Improve Your Life
Text B Can Augmented Reality Help Save the Print Publishing Industry？
Text C （geolocation + augmented reality + QR codes） Libraries
Reading Material GPS App Keeps Drivers' Eyes on the Road
UNIT 11 New Media Advertisement
Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline
Text B 8 Reasons to Join the Digital Media and Advertising Industry
Reading Material What is Digital Media'？
UNIT 12 UI
Text A Realism in UI Design
Text B Experience vs Function—a Beautiful UI is Not Always the Best UI
Reading Material Eye—Catching Mobile App Interfaces with Sleek Gradient Effect
UNIT 13 Web Design
Text A Design Trend： Ghost Buttons in Website Design
Text B How To Create a Web Design Style Guide
Reading Material 11 Web Design Trends for 2016
UNIT 14 Information Design
Text A What Is Information Design？
Text B Physical， Cognitive， and Affective： A Three—part Framework for Information Design
Reading Material Audible Information Design in the New York City Subway System： A Case Study
UNIT 15 Architectural Animation
Text A Making of Phoenix & Vieques House Animation
Reading Material Architecture Software
UNIT 16 Visual Communication
Text A Type Basics
Reading Material Style Tiles and How They Work
UNIT 17 Online Game
Text A Angry Wingless Birds are Taking Over
Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game
Reading Material Microsoft Pays ＄ 2．5bn for Minecraft Maker Mojang
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