跨境电子商务行业发展迅猛，对跨境电子商务从业人员的素质提出了越来越高的要求。从事跨境电子商务各类工作岗位的人员都需要具备良好的国际视野和跨文化交际能力，其跨境电子商务英语语言能力需不断提升。本书紧扣跨境电子商务专业知识体系，以大学英语四级水平为基准，旨在训练读者听、说、读、写、译等方面的能力，同时巩固跨境电子商务专业知识，以提升读者在跨境电子商务领域的综合竞争力。
本书可以作为高等院校跨境电子商务、商务英语、国际贸易等专业（方向）的教材，也适合跨境电子商务行业的从业者参考使用。

Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 Current Situation of Cross-Border E-Commerce inChina
Supplementary Materials
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon and eBay
Part 2 Alibaba andAliExpress
Part 3 Shopee and Lazada
Supplementary Materials
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 FAQ While Opening a Cross-Border E-Commerce Store
Supplementary Materials
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Product Description and Features
Supplementary Materials
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Pricing
Part 3 Forbidden and Restricted Products
Supplementary Materials
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-Sale Inquiryand Reply
Part 2 Placing an Order
Part 3 Follow-up of Order Related Services
Supplementary Materials
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion and Marketing
Part 2 SEOandSEM
Part 3 Brand Building
Supplementary Materials
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline and Online Payment
Part 2 Payment Process
Part 3 Account Withdrawal
Supplementary Materials
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Delivery Tracking and Transportation Time
Supplementary Materials
Unit 10 Customer Service of Cross-Border E-Commerce
Part 1 Customer Service Procedures
Part 2 Complaint Problems
Part 3 Returning and Refunding
Supplementary Materials
Unit 11 Transactíon Evaluation of Cross-Border E-Commerce
Part 1 Five-Star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Seller's Evaluation of the Buyer
Supplementary Materials
Unit 12 Cross-Border E-Commerce Live Streaming
Part 1 Advantages of Live Streaming in Cross-Border E-Commerce
Part 2 Management of Cross-Border E-Commerce Live Streaming
Part 3 Development of Cross-Border E-Commerce Live Streaming in China
Supplementary Materials
附录 跨境电子商务常用术语
参考文献