本书主体部分共分12个单元，所涉内容基本上囊括了出版工作的各个环节。附录则是为了方便读者扩大专业英语文献阅读面而特别增加的。每个单元包括课前讨论、英语课文、专业词汇与表达、背景知识及课后练习。其中，“课前讨论”是检验学生在开始学习之前，对相关单元所涉主题的了解程度及英语运用能力；“背景知识”则提供理解课文中所出现的专有词汇、事件、人物、机构等的背景知识；“课后练习”则是针对课文所涉专业英语知识点的训练。

Unit 1 Introduction：a Panorama of Publishing

Section Ⅰ Selective Readings

Text A Publishing：an Intellectual and Cultural Endeavor or a Business Enterprise?

Text B Publishing and the Intellectual System

Text C Book Publishing Industry Theories and the Publishing Cycle

Professional Words & Expressions

Background

Section Ⅱ Exercises

Unit 2 Publishing History

Section Ⅰ Selective Readings

Text A The History of International Book Publishing(Ⅰ)

Text B The History of International Book Publishing(Ⅱ)

Text C The History of International Book Publishing(Ⅲ)

Professional Words & Expressions

Background

Section Ⅱ Exercises

Unit 3 Publishing Management

Section Ⅰ Selective Readings

Text A Typical Organizational Chart and Managerial Responsibi l ities

Text B Five Important Managerial Documents Samples

Text C Magazine Management—Who Is Running the Show?

Pmfessional Words & Expressions

Background

Section Ⅱ Exercises

Unit 4 Editor and Editing

Section Ⅰ Selective Readings

Text A Editorial Function within Publishing Houses

Text B What Copy-editing Is

Text C Editing Pages within a Site

Professional Words & Expressions

Background

Section Ⅱ Exercises

Unit 5 Publication Design

Section Ⅰ Selective Readings

Text A Book Design

Text B The Book Designer's Approach

Text C Magazine Layout

Professional Words & Expressions

Background

Section Ⅱ Exercises

Unit 6 Printing&Binding

Section Ⅰ Selective Readings

Text A Book Production Processes

Text B Plates and Printing

Text C Book Binding

Professional Words & Expressions

Background

Section Ⅱ Exercises

Unit 7 Distribution & Marketing

Section Ⅰ Selective Readings

Text A How Publishers Market

Text B Book Trade and ItS Main Players

Text C Sales Meeting

Professional Words&Expressions

Background

Section Ⅱ Exercises

Unit 8 Megazim Publishing

Section Ⅰ Selective Readings

Text A Magazines and the Media Mix

Text B Magazine Types

TeXt C Why Advertisers Choose Magazi nes

Professionol Words & Expressions

Background

Section Ⅱ Exercises

Unit 9 Publishing Law

Section Ⅰ Selective Readings

Text A Press Law

Text B Trade Marks and Passing off

Text C Restraint of Obscene Expression

Professional Words & Expressions

Backaround

Section Ⅱ Exercises

Unit 10 Publishing Contract&Copyright Ucensing

Section Ⅰ Selective Readings

Text A Author-Publisher Contracts

Text B Copyright Licensing

Text C Subsidiary Rights：Much More than a Book

Professional Words & Expressions

Background

Section Ⅱ Exercises

Unit 11 New Publishing Technology&Online Publishing

SectionⅠ Selective Readings

Text A Digital Puboishing Is both a Given and a Goal

Text B Electronic Books in General

Text C Introduction to Content Management

Professional Words&Expressions

Background

Section Ⅱ Exercises

Unit 12 Publishing Education

Section I Selective Readings

Text A Education for Publishing

Text B An Overview of the Development of Education forPublishing Programs in the US

Text C Publishing Training and Development

Professional Words & Expressions

Background

Section Ⅱ Exercises

Appendix：Online Resources on Publishing