本书是为了适应我国发展会展经济对人才培养的要求而编写的专业英语教材，分为两个部分：展览英语和会议英语。

本书重点介绍展览和会议过程的管理、策划、组织和协调等最基本、最具体的实务。侧重于会展业对社会文化和政治经济的影响、会展营销、会展管理、会展各活动的协调管理及其评估等诸多方面，密切结合当前国内外大型会展活动，脉络清晰，要点鲜明，内容全面。

UNIT 1 Cashing in on Exhibitions

 DIALOGUE Attending an Exhibition

 TEXT A What Is an Exhibition for?

Notes to the Text

In-class Discussion

Exercises

 TEXT B Taking Advantage of the Exhibit Marketing

Exercises

 LINK An Overview of the Exhibition Industry

UNIT 2 Going for the Right Site

 DIALOGUE Asking about the Stand

 TEXT A Going for the Right Place for Exhibition

Notes to the Text

In-class Discussion

Exercises

 TEXT B Exhibit Strategies and Its Manager

Exercises

 LINK Size and Site Do Matter

UNIT 3 Establishing a Budget

 DIALOGUE Discussing the Budget for Exhibition

 TEXT A Budget，the First Priority

Notes to the Text

In-class Discussion

Exercises

 TEXT B A Good Exhibition Budget Does Pay off

Exercises

 LINK Budget，a Means of Regulating the Operation of an Exhibition

UNIT 4 Managing and Training Your Staff

 DIALOGUE Talking about Holding an Exhibition

 TEXT A Staff Selection and Training

Notes to the Text

In-class Discussion

Exercises

 TEXT B Managing Your Stand Team

Exercises

 LINK Staff Selection and Development

UNIT 5 Preparing Your Stand

 DIALOGUE Talking about the Shell Scheme Stand

 TEXT A Stand Construction and Decoration

Notes to the Text

In-class Discussion

Exercises

 TEXT B Opex Exhibition Services

Exercises

 LINK Getting Your Stand Built

UNIT 6 Communicating Effectively

 DIALOGUE Making Use of Giveaways

 TEXT A Making Your Stand a Complete Success

Notes to the Text

In-class Discussion

Exercises

 TEXT B Selling by Asking Questions

Exercises

 LINK Public Relations

UNIT 7 Contract Management

 DIALOGUE Talking about Stand Design

 TEXT A How to Select Contractors

Notes to the Text

In-class Discussion

Exercises

 TEXT B The Exhibition Space Application Contract

Exercises

 LINK The Contract Management Process

UNIT 8 Measuring Exhibition Success

 DIALOGUE Talking about the Post-show

 TEXT A Post-show Follow-up

Notes to the Text

In-class Discussion

Exercises

 TEXT B Reap the Rewards

Exercises

 LINK Measuring the Results

UNIT 9 Meeting and Convention Venues

 DIALOGUE Deciding on a Venue

 TEXT A Selecting Conference and Convention Venues

Notes to the Text

In-class Discussion

Exercises

 TEXT B Tips for Evaluating Your Meeting Venue Options

Exercises

 LINK Choosing a Venue or an Event Site

UNIT 10 Preparing a Productive Meeting

 DIALOGUE Planning the Meeting Agenda

 TEXT A Meeting Planners and Convention Planners

Notes to the Text

In-class Discussion

Exercises

 TEXT B The Agenda--Key to a Meeting

Exercises

 LINK The Preparation of a Meeting

UNIT 11 Logistics in Great Events

 DIALOGUE Talking about Organizer's Service

 TEXT A Conference Logistics

Notes to the Text

In-class Discussion

Exercises

 TEXT B Post-conference Tour in Beijing

Exercises

 LINK Logistics and Catering Management

UNIT 12 Organization of Great Events

 DIALOGUE Talking about the Show Plan

 TEXT A Preparing the Ground

Notes to the Text

In-class Discussion

Exercises

 TEXT B Leadership Traits and Styles

Exercises

 LINK Organizational Structures of an Event

UNIT 13 Risk Management

 DIALOGUE Talking about Risk Preventions

 TEXT A Risk Management

Notes to the Text

In-class Discussion

Exercises

 TEXT B The Effective ways to Deal with Risks

Exercises

 LINK Risk and Disaster Preventions

UNIT 14 Evaluating a Meeting

 DIALOGUE Evaluating with the Questionnaire

 TEXT A An Overview of Meeting Evaluation

Notes to the Text

In-class Discussion

Exercises

 TEXT B Paving the Way for the Future by Evaluation

Exercises

 LINK Ingredients of a Successful Meeting Evaluation

Appendix Global Meetings & Exhibitions

References