本书简明扼要地阐述了微观经济决策理论，并配备了大量的习题和案例，给读者带来模拟现实决策的效果，从而使他们更好地理解和运用管理决策和经济分析原理与方法。全书共分五个部分。本书内容丰富，讲解通俗易懂，具有很强的可读性。本书为英文版。

本书着眼于管理经济学的全球视角，简明扼要地阐述了微观经济决策理论，并配备了大量的习题和案例，给读者带来模拟现实决策的效果，从而使他们更好地理解和运用管理决策和经济分析原理与方法。本书内容充实，结构紧凑，特别适合已有初步经济理论基础的工商管理类学生。

PART 1      THE FIRM AND ITS ENVIRONMENT

         1 Introduction, Environment, and Methodology

         2 Revenue of the Firm

         3 Topics in Demand Analysis and Estimation

         4 Economic Forecasting

PART 2      PRODUCTION, COST, AND PROFIT MAXIMIZATION

         5 Theory of Production

         6 Cost of ProductiOn

         7 Profit Analysis of the Firm

         8 Linear Programming and the Firm

PART 3      MARKETS AND THE BEHAVIOR OF THE FIRM

         9 Perfect Competition and Monopoly: The Limiting Cases

        10 Monopolistic Competition, Oligopoly, and Rivalrous Market Structures

        11 Selected Topics in Pricing and Profit Strategy

        12 Factor Markets and Profit-Maximizing Employment of Variable Inputs

PART 4      ANALYSIS OF PROJECT DECISIONS

        13 Fundamentals of Project Evaluation

        14 Risk in Project Analysis

PART 5      THE FIRM AND THE PUBLIC SECTOR

        15 Economics of Public Sector Decisions

        16 Legal and Regulatory Environment of the Firm

        17 The Firm and the Future