本书共分8个单元，涉及公司、顾客、产品、广告、营销、人才、金融、公关等商务主题，题材广泛、角度新颖、内容丰富、实用性强。每单元6篇文章，围绕同一主题，合理设置篇幅。其中4篇供教学使用，配有生词和背景知识注释，系统培养学生商务相关主题基础知识，并设计了多样化的练习题，帮助学生更深入透彻理解文章内容，提高阅读效率和商务翻译能力。另外2篇供学生自学使用，加强语感、扩大视野、拓宽知识面。
本书所选文章均源自商务主题方面有影响力的重要英语报刊和网站，语言地道、原汁原味、难度适中，适用对象广。文章选材尤其注重时效性、启发性和趣味性，配有插图，融商务知识、商务北京活动、商务英语阅读技巧、BEC（Business English Cenificates商务英语证书）考试阅读解题技巧为一体，同时配备了大量的具有时代特征的典型的商务阅读材料，对学生进行有针对性的、有效的阅读训练，并且附有商务英语考试题型汇编和分析，以提高读者的应试能力。
本书读者对象主要定位于商务英语专业学生，但是对于外贸工作人员、商务管理人员、外企人员等，读来亦会大有裨益。

Module One Company
Lesson 1 For Breakthrough Innovation, Focus on Possibility, Not Profitability
Lesson 2 Tencent's Worth
Lesson 3 Amazon's Smart Innovation Strategy
Lesson 4 Zara's Big Idea: What the World's Top Fashion Retailer Tells Us about Innovation
Extended reading
Module Two Customer
Lesson 1 Secrets of Apple's Customer Success
Lesson 2 The 10 Customer Service Trends for 2010
Lesson 3 E-Shopping Goes Over the Top
Lesson 4 Understanding Customer Experience
Extended reading
Module Three Product
Lesson 1 10 Best-selling Products of All Time
Lesson 2 Twilight of the Brands
Lesson 3 What's in a Brand? How to Name a Company in a Global Economy?
Lesson 4 This Man Wants to Clothe the Planet
Extended reading
Module Four Advertising
Lesson 1 A Good Product (Mostly) Sells Itself--A Good Product Doesn't Need Excessive Marketing
Lesson 2 The Future of Marketing: Ads Get Physical, Digital
Lesson 3 Advertising and the Internet of Things
Lesson 4 Advertising of, by, and for the People
Extended reading
Module Five Marketing
Lesson 1 The State of Shopper Marketing: VivoCity
Lesson 2 What the Buy-side Can Do to Encourage Programmatic Buying
Lesson 3 4 Ways to Make the Most out of Social Media
Lesson 4 Beacon College Goes 020 with Interactive Game
Extended reading
Module Six Talent
Lesson 1 Competing for Talent in Every Geography
Lesson 2 Primal Leadership: The Hidden Driver of Great Performance
Lesson 3 A People Perspective on MICE Events
Lesson 4 Case Study: FedEx Express
Extended reading
Module Seven Finance
Lesson 1 Alibaba: The New Face of Finance in China
Lesson 2 Don't Bank on the Banks
Lesson 3 Trifacta Raises $25 million--Investment Round Up
Lesson 4 Financial Information Provider Markit, Ltd. Raises $1.3 Billion--Week of June 16th IPO Watch
Extended reading
Module Eight Public Relations
Lesson 1 2009-2011 Toyota Vehicle Recalls
Lesson 2 A Case Study of the Coca-Cola Scare in Europe
Lesson 3 West Fertilizer Company Case Study
Lesson 4 Tips for Measuring the Impact of Public Relations
Extended reading
Appendices
References