本书是“高等职业教育十一五规划教材”之一，全书共分11个单元，每个单元针对一个具体产品作为案例进行组织对话和函电写作，体现整个商务交际过程，具有系统性、真实性、实用性等特点。该书可供各大专院校作为教材使用，也可供从事相关工作的人员作为参考用书使用。

全书共分11单元，涉及整个贸易流程中最重要的内容，分别为商务英语交际，建立业务关系，询盘及回复，报盘、还盘和接受，合同，价格和佣金，付款，装运，包装，保险，申诉与索赔。每个单元又分为案例背景、口语对话、函电写作、深化阅读、仿真实训、综合练习等模块。该书整合商务英语口语、商务英语写作两大基本商务交际课程，突出工学结合、任务驱动教学要求，结合仿真商务案例，就一个业务内容从两个不同角度训练学生的说和写两种不同商务交际能力。编者总结多年成功互联网贸易经验和教学经验，通过真实工作案例，组织教材编写，教材语言通俗易懂，内容新颖、实用(如需电子教案，请发邮件至Lyzhang@ndip.cn索取)。

本书可供本科及高职高专院校商务英语专业、经贸专业、电子商务专业学生及相关专业学生、商贸行业培训学生及贸易从业人员、自学者使用。

Unit 1 Business English Communication

 Section 1 Business English Speaking

1.Brief Introduction to Business English Speaking

2.How to Practice Spoken English?

 Section 2 Business English Letter Writing

1.The Structure and Layout of Business English Letters

2.The Principles of Business English Letter Writing

 Section 3 Modem Communication Tools

1.E-mail

2.Online Chatting Tool: TradeManager

 Translation of Sections

 Real Practice

 Exercises

Unit 2 Establishing Business Relationships

 Background

 Section I Speaking: Invitation to Canton Fair

 Section 2 Writing

1.Establishing Business Relationships

2.Sales Promotion

 Translation of Sections

 Reading: Establish Relations through Alibaba.corn

 Real Practice

 Exercises

Unit 3 Inquiries and Replies

 Background

 Section 1 Speaking: Inquiry for QQ Kite

 Section 2 Writing

1.General Inquiry

2.Specific Inquiry

 Translation of Sections

 Reading: Inquiry and Response Letters of Garlic

 Real Practice

 Exercises

Unit 4 Offers, Counter-offers and Acceptance

 Background

 Section 1 Speaking: Bargaining

 Section 2 Writing

1.Offer

2.Counter Offer

3.Counter-counter Offer

4.Acceptance and Order

 Translation of Sections

 Reading: Firm Offer and Counter Offer for Ladies' Pajamas

 Real Practice

 Exercises

Unit 5 Contracts

 Background

 Section 1 Speaking: Signing the Contract

 Section 2 Writing

1.Drafting the Contract

2.Response to Drafting the Contract

 Section 3 Specimen Contract

 Translation of Sections

 Reading: Performance of Contract--Shipment

 Real Practice

 Exercises

Unit 6 Price and Commission

 Background

 Section 1 Speaking: Price Negotiation

 Section 2 Writing

1.Price Inquiry

2.Asking for Commission

 Translation of Sections

 Reading: Asking for a Discount

 Real Practice

 Exercises

Unit 7 Payment

 Background

 Section 1 Speaking: Payment Negotiation

 Section 2 Writing

1.Urging Establishment of L/C

2.Amendments of L/C

 Translation of Sections

 Reading: Asking for Extension of L/C

 Real Practice

 Exercises

Unit 8 Shipment

 Background

 Section 1 Speaking: Talking about Shipment

 Section 2 Writing

1.Mode of Transportation

2.Date of Delivery

 Translation of Sections

 Reading: Asking to Allow Partial Shipment

 Real Practice

 Exercises

Unit 9 Packing

 Background

 Section 1 Speaking: Packing of Silk Garment

 Section 2 Writing

1.Ways of Packing

2.Packing of Garlic Powder

 Translation of Sections

 Reading: Packing Fragile Goods

 Real Practice

 Exercises

Unit 10 Insurance

 Background

 Section 1 Speaking: Talking about Insurance

 Section 2 Writing

1.Asking to Cover FPA

2.Cover All Risks and War Risks

 Translation of Sections

 Reading: Amendment of Insurance Term in the L/C

 Real Practice

 Exercises

Unit 11 Complaints and Claims

 Background

 Section 1 Speaking: Claim for Short Weight

 Section 2 Writing

1.Claims for Inferior Quality

2.Claims for Short Delivery

 Translation of Sections

 Reading: Claims for Improper Packing

 Real Practice

 Exercises

Appendixes

 Appendix Ⅰ Key to Exercises

 Appendix Ⅱ Classified Expressions of Business English

References