《跨文化交际》针对的学生群体是具有中学英语基础的大学生，既适用于英语专业一、二年级学生，也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。本书具备以下主要特色：
*遵循了全新的教学理念
依托学生密切关注的跨文化交际的内容，结合跨文化交际知识组织学生进行语言交际活动。
*涉及了系统的跨文化交际内容
涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容，讨论了不同语境下的跨文化交际。
*引进了真实的教学材料
真实、地道的语言材料，穿插了大量的插图、照片等真实的视觉材料，表现手段活泼，效果生动直观。
*设计了新颖的教材板块
多样的板块设计促使学生积极思考、提问、探索、发现、批判，培养自主获得知识，发现问题和解决问题的能力。
*提供了多样的训练活动
打破了传统教材单调的训练程式，帮助教师设置真实的语言运用情境，培养学生语言综合运用能力。
*推荐了经典的学习材料
在每个章节的最后部分向学生推荐经典的书目、影视作品、名诗欣赏以及英文歌曲等学习资料，使教材具有了弹性和开放性，方便不同院校不同水平学生的使用。

Unit 1 An IntrOductiOn to Intercultural Communication
Text A Intercultur．al Communication
Text B The Importance of Training Intercultural Conmmnication Awareness
Text C The Era of Intercultural Communication
Text D Stereotypes：An Intercultural No—No
Text E Chinese and American Understandings on Friendship
Unit 2 Understanding Communication
Text A Components of Communication
Text B Features of Colnlllunication
Text C How Long Does It Tal(e to Say I’m Getting Married(I)
Unit 3 Verbal Communication(I)
Text A Cultural Difierences on Lexical Level
Text B Translation and Cultures
Text C How to Improve Verbal Comnmnication
Unit 4 Verbal Communication(II)
Text A Compliments in Chinese and American English(1)
Text B Compliments in Chinese and American English(2)
Text C How to Address People
Text D Conversation and Culture
Unit 5 Nonverbal Communication(I)
Text A Nonverbal Communication
Text B Making a Gesture
Text C Every Body’S Talking
Text D Top 1 0 Nonverbal Communication Tips
Unit 6 Nonverbal Communication(II)
Text A How Big Is Your Space Bubble
Text B Time Sense：Polychronicity and Monochronicity
Text C Eye Contact
Unit 7 Cross—gender Communication
Text A Gender Difierences in Communication
Text B Six Principles for Effective Cross-gender Communication
Text C Gender Issues
Unit 8 Understanding Culture
Text A What Is Culture
Text B Features of Culture
Text C How Long Does It Take tO Say I’m Getting Married(II)
Unit 9 Cultural Diversity
Text A The Basic Unit of Society：The Individual or the CoHective
Text B Family Structure
Text C Friendship of American Style
Unit 10 Cultural Influence on Perception
Text A Shakespeare in the Bush
Text B Generalizations and Stereotypes
Text C American Stereotypes of China
Unit 11 Culture Shock
Text A Culture Shock
Text B How to Survive Culture Shock
Text C Can You Survive Reverse Culture Shock
Unit 12 Cultural Differences in Education
Text A Classroom Expectations
Text B 15 Important Cultural Differences in the Classroom
Text C Classroom Culture
Unit 13 Cultural Differences in Etiquette and Protocol
Text A International Gift-giving Etiquette
Text B Business Card Etiquette
Text C How Tipping Works
Unit 14 Cultural Differences in Business Negotiation
Text A Cross-cultural Negotiation
Text B How to Steer Clear of Pitfalls in Cross--cultural Negotiation
Text C The Top Ten Ways Culture Affects Negotiating Style
Unit 15 Developing Intercultural Competence
Text A A Four-step Approach to Intercultural Communication Training
Text B Developing Intercultural Communication Competence
Text C Cultural Awareness
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主要参考文献