张中宁编著的《商务英语精读(第3册高等院校商务英语专业核心课精品系列教材)》以外贸企业和跨国公司从事国际商务活动时所经历的各个环节为主线，以它们的经营活动所面临的内外环境、所涉及的因素为纲，以既阐述国际商务知识，又培养英语语言能力和跨文化商务交际能力为指导思想，真实地再现这类企业从事国际商务活动的自然流程。

Unit 1 Motivations to Go Abroad

 Section One: Business Communications

 Making an Offer

 Section Two: Text

 Motivations to Go Abroad

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Concerns and Problems of Going International

Unit 2 International Market Research

 Section One: Business Communications

 Doing Business in China

 Section Two : Text

 International Market Research

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Market Research in Management

Unit 3 Determining Research Objectives

 Section One: Business Communications

 Decision Making in China

 Section Two: Text

 Determining Research Objectives

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Using Aims and Objectives to Create a Business Strategy

 --Experience From Kellogg

Unit 4 What Is Marketing

 Section One: Business Communications

 Product Presentation

 Section Two : Text

 Marketing

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Marketing Is All Around Us

Unit 5 The Marketing Process

 Section One: Business Communications

 Marketing Strategy

 Section Two: Text

 The Marketing Mix

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Market Segmentation

Unit 6 Target Market Selection

 Section One: Business Communications

 Developing a New Market

 Section Two : Text

 How to Select Target Market

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Estimating Market Potential

Unit 7 Marketing in the 21st Century

 Section One: Business Communications

 Counter-Offer

 Section Two: Text

 Global Marketing in the Twenty-first Century

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Managing the Marketing Efforts

Unit 8 Business Negotiation

 Section One: Business Communications

 Meeting a Trade Delegation

 Section Two: Text

 Steps of Business Negotiation

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 The Negotiating Skills

Unit 9 Establishment of Contract

 Section One: Business Communications

 Contract Negotiation -- Price

 Section Two: Text

 Fundamentals of a Contract

 Section Three: Exercises

 Section Four: Biz Fueling Station

 Section Five: Business Reading

 Breach of Contract

KEY TO EXERCISES

附录一 全国国际商务英语考试（二级）大纲

附录二 全国国际商务英语考试（二级）样题

附录三 全国国际商务英语考试（二级）口试样卷

附录四 全国国际商务英语考试（二级）样题参考答案

附录五 全国国际商务英语考试（二级）样题听力原文