本书既是一本电子商务英语书，也是一本英语的电子商务书，选择的内容均出自国外最近几年电子商务各个领域的最新教材、专著及电子商务相关网站提供的技术应用文章。书中涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容，每个主题单元由主课文、副课文、阅读材料、词汇、注释和练习组成，书后还附有参考译文、参考答案和参考文献。

本书旨在使读者掌握电子商务专业英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。本书由15个主题单元组成，涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由主课文、副课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、参考答案和参考文献。为了方便教学，本书另配有电子教案，可在华信教育资源网http：／／www.huaxin.edu.cn免费下载。

本书可以作为电子商务、信息管理与信息系统、物流管理、市场营销等专业英语教材，也可供从事相关专业的工程技术人员参考使用。

Unit 1 Electronic Commerce Theory

  Text A Overview of Electronic Commerce

  Exercises      

  Text B Advantages And Disadvantages of Electronic Commerce

  Reading Materials

IT Producing Industries -Hopeful Sighs In 2003

IT Producing Industries Weather the Recession and Recover Slowly

Unit 2 Internet and Protocols

  Text A Computer Networks

  Exercises

  Text B The TCP/IP Protocol Suite

  Reading Materials

A Nation Online: How Americans Are Expanding Their Use Of The Internet

Unit 3 Economics of Electronic Commerce

  Text A Interaction of Economics and E-commerce

  Exercises

  Text B E-Commerce Changes the Economics of Research

  Reading Materials

Online Marketing Basics

Establishing a Web Presence

Unit 4 Web Publishing

 Text A Online Publishing

 Exercises

 Text B Opportunities and Risks of Electronic Publishing

 Reading Materials

Assessing the Need for an Online Store

Unit 5 Logistics

 Text A Logistics in Electronic Commerce

 Exercises

 Text B The Logistics Gaps in China 

 Reading Materials

The First Step to Internet Marketing:Pick Something to Promote

Step One: Pick Something to Promote

Selling Stuff

Collecting Leads

Info to Collect

Other Stuff You Can Achieve with Search Ads

Unit 6 EDI and Its Application

 Text A Electronic Data Interchange (EDI)

 Exercises

 Text B EDI Adoption and EDI Maturity

 Reading Materials

Ten Key Steps to Successfully Marketing Your Business Online

Unit 7 Electronic Marketing Structure and Direct Marketing

  Text A Overview of Electronic Marketing Structure

  Exercises

  Text B Direct Marketing

  Reading Materials

Internet Marketing and customer referrals

Unit 8 SCM and Electronic Commerce

  Text A IT and supply-chain management

  Exercises

  Text B The significance of virtual value chains in revealing new market opportunities

  Reading Materials

A History of Logistics / Supply Chain Management

Unit 9 Advertising Strategies 

  Text A Advertising Methods on the Web

  Exercises 

  Text B Advertisement Strategies

  Reading Materials

How to Start Selling Online

Unit 10 Security Issues in Electronic Commerce

 Text A Internet E-Commerce Security

 Exercises

 Text B Creating and maintaining Brands on the Web

 Reading Materials

E-Commerce Security: Fact or Fiction?

Unit 11 Electronic Commerce Legislation 

 Text A Legal Issues in E—Commerce

 Exercises 

 Text B Secure Payment Protocols and Security Schemes

 Reading Materials 

 How Does an Online Store Handle Credit Card Orders?

U。nit 12 Web Marketing

 Text A Web Marketing Strategies

 Exercises

 Text B Protection of Intellectual property in Online Business 

 Reading Materials

 Keyword Research

Unit 13 Electronic Commerce and Information Economy

 Text A The Evolving Information Economy

 Exercises

 Text B The Information Economy and Competitive Advantage

 of Enterprises：A Value Chain Analysis

 Reading Materials

 E-Commerce in the Digital Economy

Unit 14 Electronic Commerce Trust

 Text A Role of Trust in e-business Success

 Exercises

 Text B Designing Trust into Online Experiences

 Reading Materials 

 Competing for Eyeballs by Branding

Unit 15 Electronic Commerce Planning

 Text A Planning Electronic Commerce Initiatives

 Exercises

 Text B Managing Electronic Commerce Implementation

 Reading Materials

 How to Choose the Right E—Commerce System

参考译文

 第1单元 电子商务概要

 第2单元 计算机网络 

 第3单元 课文A：经济学和电子商务的互动

 第4单元 课文A：网络出版

 第5单元 课文A：电子商务中的物流

 第6单元 课文A：电子数据交换(EDI)

 第7单元 课文A：网络营销结构概述

 第8单元 课文A：信息技术与供应链管理

 第9单元 课文A：网络广告方法

 第10单元 电子商务网络安全 

 第11单元 电子商务的法律问题

 第12单元 网络营销策略

 第13单元 持续发展的信息经济

 第14单元 信任在电子商务成功中的作用

 第15单元 课文A：规划电子商务行动 

练习参考答案

参考文献