张惠华主编的《市场营销英语（附光盘21世纪职业教育行业英语）》一书旨在帮助营销管理及相关专业的大学生和在职自学人员，提高市场营销专业英语阅读理解水平及运用英语进行业务交流和洽谈能力而编写，全书共分12单元。教材内容涵盖营销管理原理、市场细分、目标市场、市场定位、产品策略、定价和国际营销等领域，目的在于让学生通过专业英语的学习，尽可能多地熟悉并掌握英语专业术语及相关专业知识和营销理念。本教材不仅强调听说练习，更注重训练学生阅读专业英语文献，使学生熟悉掌握专业英语的文体结构、特征及修辞技巧，从而为学生在未来的工作实践中能比较熟练地使用英语打下一定的语言基础。

Unit 1 Introduction to Marketing Concepts
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 2 Marketing Environment
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 3 Customer Value and Satisfaction
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 4 Consumer Purchase Decision Process
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 5 Market Segmentation, Targeting, and Positioning
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 6 Product Classification and Product Decisions
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 7 Product Life Cycle and Its Marketing Implications
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 8 Integrated Logistics Management
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 9 Sales Promotion
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 10 Steps In Developing Effective Communication
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 11 The Characteristics of Services and Their Related Marketing Strategies
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Unit 12 International Marketplace
Learning Points
Get Started
Listen and Speak
Read and Write
Supplementary Reading Material
Keys