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图书 外贸英语函电(第3版21世纪国际经济与贸易学专业精品教材)
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易露霞、刘洁、尤彧聪主编的《外贸英语函电(第3版)》系统地介绍了外贸业务中英语常用文体写作的基本知识,包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧,并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例,提供了大量常用语句。本书还介绍了电子商务的基础知识和对外经济贸易中的常用文体,如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用,此外,还列举了外贸业务实践中常用的一些单据和单证实例。另外,为适应近年来跨境电子商务的迅猛发展,第3版新增了跨境贸易的内容,使本书更加符合当前国际贸易发展的需要。
本书共18个单元,包括商务英语信函的基本知识、外贸业务关系的建立、询价、报盘、还盘、交易达成、付款方式、开证及审证、包装、运输、保险、投诉与索赔、代理、贸易形式、电传、传真与E-mail、英文合同及商务社交信函等。在每一章节中,适当增加跨境电子商务往来信函或者跨境电子商务中常用的用语与语句。
本书适用于国际贸易、市场营销、电子商务、商务英语、企业管理、经济贸易等专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。
目录
Chapter One Basic Knowledge of Business Letter Writing
Section One Introduction of Business Letter Writing
Section Two Layout of a Business Letter
Section Three Structure of Business Letter
Section Four Addressing Envelopes
Section Five Good Writing Principles
Section Six Some Rules of Good Writing
Section Seven Useful Words & Expressions
Section Eight Useful Sentences
Section Nine Exercises
Chapter Two Establishing Business Relations
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Three Enquiries
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Four Offers and Quotations
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Five Counter-offers
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Six Conclusion of Business
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Seven Terms of Payment
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Eight Establishment of L/C and Amendment
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Nine Packing
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Ten Shipping Marks and Shipment
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Eleven Insurance
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Twelve Complaints and Claims
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Thirteen Agency
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Fourteen Trade Forms
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Fifteen Job-Application Writing in English
Section One Introduction
Section Two Cover Letter
Section Three Specimen Letters of Application Letter
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercise
Chapter Sixteen International Business Contracts
Section One Basic Concept of Contracts
Section Two Main Features of International Business Contracts
Section Three Categories of International Business Contracts
Section Four Language Features in the Contracts
Section Five Sample Contracts
Section Six Useful Words & Expressions
Section Seven Useful Sentences
Section Eight Exercises
Chapter Seventeen Telex, Fax and E-mail
Section One Telex
Section Two Business Fax
Section Three E-mail
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercise
Chapter Eighteen Other Letter Writing
Section One Invitation
Section Two Introduction
Section Three Letters o
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书名 外贸英语函电(第3版21世纪国际经济与贸易学专业精品教材)
副书名
原作名
作者 易露霞//刘洁//尤彧聪
译者
编者 易露霞//刘洁//尤彧聪
绘者
出版社 清华大学出版社
商品编码(ISBN) 9787302440963
开本 16开
页数 365
版次 3
装订 平装
字数 604
出版时间 2016-08-01
首版时间 2008-08-01
印刷时间 2019-01-01
正文语种
读者对象 本科及以上
适用范围
发行范围 公开发行
发行模式 实体书
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图书大类 教育考试-外语学习-英语
图书小类
重量 564
CIP核字 2016132433
中图分类号 H315
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印张 23.75
印次 6
出版地 北京
259
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